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eCommerce
Forum hall with large crowd
August 8, 2024

Navigating eCommerce Frontier: Chronicles on Innovation & Opportunity

Published by:
Letícia Daniel
3
Minute Read
Minutes Read

Dive into the insights from the 15th eCommerce Brazil Forum. Discover how leaders navigate innovation, explore AI's role in eCommerce, and embrace technology to drive sustainable growth. Engage with strategies for leveraging opportunities.

eCommerce
Team brainstorming meeting
February 1, 2024

Why B2B eCommerce Should be an Extension of Your CRM (Not Your ERP)

Published by:
Rohit Garewal
6
Minute Read
Minutes Read

For years B2B Manufacturers and Distributors have thought about their commerce platforms, conceptually, as extensions to their ERP. This is one of the core reasons why commerce adoption in B2B remains extremely low.

eCommerce
Calculator and protractors on blue background
October 12, 2023

Maximizing Returns: How to Measure ROI When Investing in Experience Design for an eCommerce Website

Published by:
Sergio Ortiz
5
Minute Read
Minutes Read

Investing in experience design can lead to improved customer satisfaction, increased conversions, and ultimately higher revenue. However, as with any investment, it’s critical to measure the ROI to ensure that the efforts are worthwhile.

eCommerce
Three people working in cubes
September 18, 2023

B2B eCommerce Personalization Trends: Shaping the Future of Business Transactions

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Discover how B2B eCommerce grows with meaningful personalization. Discover the top B2B personalization trends including AI, tailored recommendations, dynamic pricing, geo-personalization, and user-generated content.

eCommerce
Man checking stock market data tablet
June 16, 2023

Leveraging Salesforce Leads to 6x ROI

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

The competitive landscape is rapidly changing for B2B companies, with businesses increasingly expecting eCommerce and other digital experiences. Platforms like Salesforce have launched consolidated solutions that can help with this.

eCommerce
Business woman using calculator
May 9, 2023

How Much Does an eCommerce Implementation Cost?

Published by:
Rohit Garewal
27
Minute Read
Minutes Read

Join me as we look at all the main factors that impact the cost of an eCommerce implementation, and then what you should expect to be paying for it for consumer sites, mid-market sites, mid-tier sites, and enterprise.

eCommerce
Online shopping
February 5, 2023

Google Shopping in eCommerce: Benefits and Challenges

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Launched in 2002, Google Shopping initially existed as a rudimentary service offering website links activated by product searches. Years later, they rebranded the system and made it easier for users to navigate.

eCommerce
Man stacking wooden cubes with arrows
January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.

eCommerce
Legal businessman advisor planning investment
October 13, 2022

How To: Ecommerce Replatforming for Tech Leaders in Manufacturing

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Digital transformation has evolved in the past decades, from an operational, IT initiative to a revenue-focused, user experience-driven program. Tech leaders have a new opportunity to create experiences that set their business up to grow.

eCommerce
Skyscraper view from below
September 20, 2022

The Value Proposition of MACH

Published by:
Jags Krishnamurthy
6
Minute Read
Minutes Read

The MACH approach makes sense for businesses focused on improving the customer experience. That is never a finite task, however, as consumer trends and customer needs are constantly changing–meaning that technology must be too.

eCommerce
Charts graphs with magnifying glass
June 7, 2021

The Hidden Costs of eCommerce Implementations

Published by:
Rohit Garewal
4
Minute Read
Minutes Read

The commoditization of eCommerce platforms has helped to rapidly drop the cost of software, yet ROI hasn't improved significantly for enterprises. Three key factors exacerbate this challenge, but can be overcome with proper strategy.

eCommerce
Happy businessman with digital tablet
June 4, 2021

What Drives eCommerce Success

Published by:
Rohit Garewal
4
Minute Read
Minutes Read

After building digital experiences for the better part of the past 20 years, I’ve come to two fundamental points of view on how to build a successful eCommerce business, and what an effective commerce transformation program needs.

eCommerce
Cart with Amazon Walmart Target and cart icon
April 23, 2021

What We Learned from Amazon, Walmart, and Target

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

COVID-19 had an unparalleled impact on retail. Yet big box stores like Amazon, Walmart, and Target responded quickly and effectively - and are winning. Here's what brands can learn from their examples.

eCommerce
Young businesswoman with laptop sitting on floor
February 24, 2021

Subscriptions for eCommerce

Published by:
Ana Franciosi
5
Minute Read
Minutes Read

The subscription eCommerce market has grown by more than 100% annually since 2013. It's a major source of consistent revenue for sellers, and a source of convenience for customers. Yet implementing subscription services is complex.

eCommerce
UNBXD logo in laptop screen
February 23, 2021

Press Release: Object Edge Launches Partnership with Unbxd

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Object Edge announces new partnership with Unbxd, a best-in-class, revenue-focused search solution for product discovery. As customer expectations become more sophisticated, this tool uniquely allows brands to differentiate and compete.

eCommerce
Business owner working online shopping
January 28, 2021

AI-Powered Product Recommendations

Published by:
Narendra Ramachandra
6
Minute Read
Minutes Read

The combination of data-driven machine learning and in-house merchandising expertise to drive product recommendations and personalize the customer experience across the various customer touch points has major benefits to your bottom line.

eCommerce
Computer programming
January 25, 2021

Digital Evolution: the Case for Leaving Legacy Platforms

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

While brands may be reluctant to let go of legacy platforms, the demands of eCommerce mean that a modern, robust, API-based solution is a better choice. By taking a strategic, iterative approach, organizations succeed now and in the future.

eCommerce
Woman typing in her laptop
January 20, 2021

Driving eCommerce Revenue with Optimized Search

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Looking to improve the conversion rates on your eCommerce site? Discover why and how your onsite search optimization efforts can drive significant revenue. Gain a competitive advantage with sophisticated, revenue-focused onsite search.

eCommerce
Woman using digital tablet online shopping
January 18, 2021

How to Build a Best-of-Breed Composable Commerce Experience

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As eCommerce and customer expectations continue to evolve, brands increasingly need to pick-and-choose from the best-of-breed platforms. This trend has become so prevalent that Gartner developed a new term: Composable Commerce.

eCommerce
Young man looking shoes online
December 4, 2020

eCommerce Marketplace Integration

Published by:
Narendra Ramachandra
4
Minute Read
Minutes Read

Integrating third-party marketplaces into your eCommerce experience can be a game-changer, generating more revenue, optimizing product mix, and expanding your catalogue. It also requires specific systems and processes to succeed.

eCommerce
Man working on his laptop
November 13, 2020

The Art of Creating Enterprise eCommerce Catalog Models

Published by:
Lakshmi KP
9
Minute Read
Minutes Read

One of the most exciting yet challenging jobs when we work on an eCommerce engagement is catalog modeling. There's no single solution that works for all clients, and it's also an area where teams significantly underestimate required effort.

eCommerce
Software developers
October 16, 2020

Designing Third-Party Integrations

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Third-party platforms add features, functions, and improved performance to an existing product, website, or application but it can be challenging to integrate them into an existing experience seamlessly.

eCommerce
Rocket launch into space
September 16, 2020

Launchpad: commercetools Accelerator for eCommerce

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Introducing a new accelerator from Object Edge. Launch B2B enterprise eCommerce fast with a new storefront accelerator in partnership with commercetools. Learn how you can launch a B2B channel in as few as two weeks!.

eCommerce
Woman happily put fresh veggies on her car storage
July 24, 2020

The Benefits of Curbside Pickup

Published by:
Rohit Garewal
5
Minute Read
Minutes Read

As businesses, for years we’ve leveraged two primary forms of fulfillment (and several specialty offshoots): in-store and delivery. Now, thanks in part to a global pandemic, curbside pickup has joined these two fulfillment models.

eCommerce
Asian woman wearing mask holding paper bag
June 26, 2020

Evaluating Contactless Pickup

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

COVID-19’s impact has accelerated an existing trend in retail: curbside pickup options. They reduce shipping costs, protect customers and employees, and offer quick accessibility can be a solution to customers in their time of need.

eCommerce
Cropped photo of a man using laptop
May 15, 2020

How to Launch a B2B Multicountry Website

Published by:
Shalmali Kulkarni
3
Minute Read
Minutes Read

As eCommerce becomes increasingly global, brands find themselves faced with the unenviable task of launching a multicountry website. To have a smooth launch in a new country, brands must approach each country as a singular B2B site launch.

eCommerce
Unrecognizable man browsing smartphone on bed
April 10, 2020

M-Commerce UX Forces You to Focus

Published by:
Rohit Garewal
3
Minute Read
Minutes Read

Often poor mobile UX design is the biggest deterrent to mobile eCommerce. Unsurprisingly, it’s become increasingly important for eCommerce sites to keep mobile visitors happy, deploying mobile-first, mobile-only, and omnichannel strategies.

eCommerce
Monitor screen showing product details
March 18, 2020

Ethical eCommerce & Social Responsibility

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As social and environmental awareness grows, consumers and businesses increasingly value ethical practices. In fact, according to the 2018 Conscious Consumer Spending Index, 59% of people buy goods or services from companies they ...

eCommerce
Mobile phone screen showing graph report
March 15, 2020

The Search for Bad Revenue

Published by:
Rohit Garewal
3
Minute Read
Minutes Read

Great UX designers play a significant role in customer satisfaction. They also search for bad revenue. If they find poor experiences within a site that are generating revenue, they improve the experience, thereby growing revenue.

eCommerce
A MacBook pro laptop showing website about revenue
March 10, 2020

eCommerce Strategy for Manufacturers: How to Increase Sales

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Legacy manufacturing companies have a lot to juggle. From production to project management, there’s often little ability to focus on B2B eCommerce strategies. While that’s a perfectly understandable dilemma, it’s also shortsighted.

eCommerce
Audio device
March 3, 2020

Voice Commerce: Unpacking the Latest eCommerce Trend

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Voice shopping has been collectively identified as “the next big thing,” and it still has the potential to deliver on that superlative. Yet the reality of conversational commerce is a bit more complicated and worth unpacking. 

eCommerce
Man working on his laptop
February 13, 2020

5 Product Page Design Tips to Convert Your Customers

Published by:
Sarah Falcon
8
Minute Read
Minutes Read

Product page design that function across platforms, and provide robust information to customers, will help eCommerce companies convert more buyers, build brand loyalty, and minimize the costs of acquisition. 

eCommerce
Man using a VR device
January 20, 2020

Virtual Reality and Augmented Reality for eCommerce

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Augmented reality and virtual reality might still be relatively new technology and these experiences are already resonating with customers, boosting online retail sales and conversion rates, and enhancing the customer experience.

eCommerce
Man pointing his finger to screen with fingerprint
December 6, 2019

How Cloud Commerce Drives Digital Maturity

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

For B2B and B2C businesses, eCommerce platforms leveraging the cloud provide new opportunities. For IT professionals, it is not just a technical change, it is a mindset change. Learn how your business can prepare for an upgrade.

eCommerce
Laptop showing products in an online shopping site
November 24, 2019

Why Multi Channel eCommerce Matters

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

The average consumer visits two or more touchpoints when considering and purchasing a product. Almost three-quarters of shoppers visit both online and offline stores, making multi channel strategies more critical than ever before.

eCommerce
Employees thinking in front of a monitor
August 22, 2019

Great Resources for your OCC and ATG Questions

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

For Oracle ATG and OCC users, here is a handy cheatsheet of resources to help you. With our deep background in implementing large scale Oracle ATG commerce and Oracle cloud commerce solutions, we can answer your questions. 

eCommerce
Man writing in a paper
June 28, 2019

Is RFI/RFP Necessary For An eCommerce Platform Selection?

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

The eCommerce platform field is crowded and the process of selecting a platform can be overwhelming. Is an RFI/RFP process necessary for an eCommerce Platform selection? Well… The answer may not be what you expect.

eCommerce
Shopping online
June 13, 2019

The 11 Experiences Every B2B eCommerce Site Must Have

Published by:
Rohit Garewal
2
Minute Read
Minutes Read

The 11 must-have experiences and their must-have features a Company must launch to provide a relevant B2B customer journey. There are differences in the technology challenges, but the experiences they should deliver are nearly universal.

eCommerce
Serious businessman looking at laptop screen
June 6, 2019

CRM or eCommerce for B2B Sales?

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Until a few years ago, CRM and eCommerce systems were very separate entities. However, thanks to the constant evolution of technology, these systems have evolved to the point of overlapping functionality.

eCommerce
Two programmers discussing with multiple screens
February 6, 2019

OE Upgrade Assistant Makes the Move to OCC

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Oracle has provided Oracle Commerce (ATG+Endeca) customers a path to the cloud. However, Oracle Commerce customers with these traditional on-premise solutions are apprehensive about making the move....

eCommerce
Serious businessman looking at the laptop screen
December 20, 2018

Would You Pass or Fail an eCommerce Maturity Assessment?

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Measuring metrics and KPIs is standard operating procedure. As well as adapting your strategy to course correct when a metric falls below expectation or to take advantage of an over-performing tactic.

eCommerce
Happy woman smiling while holding a credit card and an iPad
December 13, 2018

Product Catalog Management for B2B

Published by:
Rohit Garewal
6
Minute Read
Minutes Read

Multi-channel customer outreach strategies are increasingly important. While this can be achieved by launching an online eCommerce store, an intermediate step of allowing current customers to browse your catalog will quickly boost sales.

eCommerce
Happy shop owner holding a credit card
November 25, 2014

Automated Product Bundling: Sell More For Less

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Online commerce businesses benefit when shoppers are encouraged to buy multiple products together – the increase in cart value, the lowered cost of shipping, and better pricing strategy allow them to increase customer experience value.

Cropped photo of a man using tablet device

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