The commoditization of eCommerce platforms has helped to rapidly drop the cost of software, yet ROI hasn't improved significantly for enterprises. Three key factors exacerbate this challenge, but can be overcome with proper strategy.
After building digital experiences for the better part of the past 20 years, I’ve come to two fundamental points of view on how to build a successful eCommerce business, and what an effective commerce transformation program needs.
COVID-19 had an unparalleled impact on retail. Yet big box stores like Amazon, Walmart, and Target responded quickly and effectively - and are winning. Here's what brands can learn from their examples.
The subscription eCommerce market has grown by more than 100% annually since 2013. It's a major source of consistent revenue for sellers, and a source of convenience for customers. Yet implementing subscription services is complex.
Object Edge announces new partnership with Unbxd, a best-in-class, revenue-focused search solution for product discovery. As customer expectations become more sophisticated, this tool uniquely allows brands to differentiate and compete.
The combination of data-driven machine learning and in-house merchandising expertise to drive product recommendations and personalize the customer experience across the various customer touch points has major benefits to your bottom line.
While brands may be reluctant to let go of legacy platforms, the demands of eCommerce mean that a modern, robust, API-based solution is a better choice. By taking a strategic, iterative approach, organizations succeed now and in the future.