For many legacy companies, digital is daunting. That's why digital branding services matter. They tell your story in a better way, map it to assets, and use the assets in an integrated marketing plan that ultimately results in conversions.

As paths to online sales become increasingly non-linear, social commerce is poised to have an interesting impact on retail sales. It’s time to simplify the shopping experience and enable customers to purchase products directly via social.

What is “dead” are the days of a linear path to purchasing. Customers frequently start, stop, and pick back up the purchasing process through various channels. This is where an omnichannel retail strategy comes into play.

Legacy manufacturing companies have a lot to juggle. From production to project management, there’s often little ability to focus on B2B eCommerce strategies. While that’s a perfectly understandable dilemma, it’s also shortsighted.

Voice shopping has been collectively identified as “the next big thing,” and it still has the potential to deliver on that superlative. Yet the reality of conversational commerce is a bit more complicated and worth unpacking. 

Product page design that function across platforms, and provide robust information to customers, will help eCommerce companies convert more buyers, build brand loyalty, and minimize the costs of acquisition. 

Augmented reality and virtual reality might still be relatively new technology and these experiences are already resonating with customers, boosting online retail sales and conversion rates, and enhancing the customer experience.

Ready or not, the new year is upon us. Does your business know the trends your competitors are tracking? Here are some major trends so your business can differentiate itself and provide best-in-class products and services to consumers.