eCommerce

Customer experience (CX) refers to every interaction that a customer has with your brand, throughout their entire buyer’s journey. To be competitive in today's eCommerce landscape, brands must offer a superior customer experience.

If you had to pick just one retention metric, customer lifetime value (CLV) is arguably the most important one. CLV is exactly what it sounds like: the amount of money a customer is projected to spend at your business during their lifetime.

While the traditional sales funnel has certainly been disrupted by multichannel and omnichannel eCommerce, it still is an important tool in a marketer’s arsenal. But what exactly are eCommerce sales funnels, and how do they work?

The topic of accessibility is not only popping up in more and more discussions, but it’s also beginning to impact the way businesses function. This is great news because accessibility is good for people — and it’s also good for business.

Headless commerce platforms are seemingly the perfect solution for the new age of eCommerce. Unfortunately, no solution is perfect, and as with all commerce architecture, there are pros and cons. Is headless the correct solution for you?

Even as COVID-19 shuts down daily activities and derails our routines, technology is opening up new paths forward. This virus has forced us all to assess what technological advancements are at our disposal, and how best to deploy them.

The arrival of COVID-19 has impacted all of our workflows. For many businesses, this means transitioning your business model to embrace contactless technologies with tools like curbside pickup and self-service.

Today’s eCommerce landscape is so pervasive that a customer can simply click-to-buy any sort of product. From shoes to tools to computers to food, any item you desire is just one click away. In my click-to-buy case, I purchased a car.