eCommerce

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eCommerce
online shopping
February 5, 2023

Google Shopping in eCommerce: Benefits and Challenges

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Launched in 2002, Google Shopping initially existed as a rudimentary service offering website links activated by product searches. Years later, they rebranded the system and made it easier for users to navigate.

eCommerce
man-stacking-wooden-cubes-with-arrows
January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.

eCommerce
legal businessman advisor planning investment
October 13, 2022

How To: Ecommerce Replatforming for Tech Leaders in Manufacturing

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Digital transformation has evolved in the past decades, from an operational, IT initiative to a revenue-focused, user experience-driven program. Tech leaders have a new opportunity to create experiences that set their business up to grow.

eCommerce
skyscraper view from below
September 20, 2022

The Value Proposition of MACH

Published by:
Jags Krishnamurthy
6
Minute Read
Minutes Read

The MACH approach makes sense for businesses focused on improving the customer experience. That is never a finite task, however, as consumer trends and customer needs are constantly changing–meaning that technology must be too.

eCommerce
charts-graphs-with-magnifying-glass
June 7, 2021

The Hidden Costs of eCommerce Implementations

Published by:
Rohit Garewal
4
Minute Read
Minutes Read

The commoditization of eCommerce platforms has helped to rapidly drop the cost of software, yet ROI hasn't improved significantly for enterprises. Three key factors exacerbate this challenge, but can be overcome with proper strategy.

eCommerce
happy businessman with digital tablet
June 4, 2021

What Drives eCommerce Success

Published by:
Rohit Garewal
4
Minute Read
Minutes Read

After building digital experiences for the better part of the past 20 years, I’ve come to two fundamental points of view on how to build a successful eCommerce business, and what an effective commerce transformation program needs.

eCommerce
cart with Amazon Walmart Target and cart icon
April 23, 2021

What We Learned from Amazon, Walmart, and Target

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

COVID-19 had an unparalleled impact on retail. Yet big box stores like Amazon, Walmart, and Target responded quickly and effectively - and are winning. Here's what brands can learn from their examples.

eCommerce
young businesswoman with laptop sitting on floor
February 24, 2021

Subscriptions for eCommerce

Published by:
Ana Franciosi
5
Minute Read
Minutes Read

The subscription eCommerce market has grown by more than 100% annually since 2013. It's a major source of consistent revenue for sellers, and a source of convenience for customers. Yet implementing subscription services is complex.

eCommerce
UNBXD logo in laptop screen
February 23, 2021

Press Release: Object Edge Launches Partnership with Unbxd

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Object Edge announces new partnership with Unbxd, a best-in-class, revenue-focused search solution for product discovery. As customer expectations become more sophisticated, this tool uniquely allows brands to differentiate and compete.

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