While there are basic guidelines for calculating ROI, it’s shortsighted to rely on a single formula that doesn’t account for any of the complexities of your eCommerce business. Meaningful ROI can provide you with critical insights.

When Forrester recently asked 510 marketers ‘what’s your biggest challenge is in improving customer experience,’ the top three answers involved data. This makes sense – there is a lack of experience in organizations on how to use data.