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June 8, 2023

AI-Powered Transformation: eCommerce with Generative Intelligence

Published by:
Vinny Maurici
3
Minute Read
Minutes Read

Welcome to the forefront of eCommerce innovation, where growth and innovation intersect, and cutting-edge technologies hold the key to success. In this era, Generative Artificial Intelligence (AI) emerges as a true game-changer.

Analytics
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May 21, 2020

Calculating ROI on Your eCommerce Channel

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

While there are basic guidelines for calculating ROI, it’s shortsighted to rely on a single formula that doesn’t account for any of the complexities of your eCommerce business. Meaningful ROI can provide you with critical insights.

Analytics
paying using smart phone
June 15, 2015

Digital Retail, Data Maturity For Retailers

Published by:
Rohit Garewal
4
Minute Read
Minutes Read

When Forrester recently asked 510 marketers ‘what’s your biggest challenge is in improving customer experience,’ the top three answers involved data. This makes sense – there is a lack of experience in organizations on how to use data.

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