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May 21, 2020

Calculating ROI on Your eCommerce Channel

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

While there are basic guidelines for calculating ROI, it’s shortsighted to rely on a single formula that doesn’t account for any of the complexities of your eCommerce business. Meaningful ROI can provide you with critical insights.

Analytics
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June 15, 2015

Digital Retail, Data Maturity For Retailers

Published by:
Rohit Garewal
4
Minute Read
Minutes Read

When Forrester recently asked 510 marketers ‘what’s your biggest challenge is in improving customer experience,’ the top three answers involved data. This makes sense – there is a lack of experience in organizations on how to use data.

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