Good User Experience Goes Beyond Design

Good user experience starts with strategy. How does your site need to function to best support your users? Once that is defined, then consider the aesthetics, and what tech stack you’ll need to accomplish both.

March 6, 2023

How User Experience Design Boosts Your Salesforce ROI

Digital Experience Design encompasses much more than just building a pretty website, beginning with defining and designing experiences that meet user needs and expectations, with well-defined UX, UI and Content.

Guides

February 15, 2023

Salesforce Quote-to-Cash

Salesforce is a market leader in the Quote-to-Cash process, building the tools that allow midsized and enterprise businesses to own their revenue cycles. Salesforce (QTC) is a comprehensive system that includes end-to-end selling solutions.

Trends

business-woman-in-white-sweater-sitting-on-chair-using-macbook

February 10, 2023

Onsite Search Optimization: Industry Trends and Best Practices

When it comes to eCommerce and retail, a website’s internal search is one of its hidden treasures. Most of the eCommerce websites today seem to be using stemming and synonyms, at least in basic form..

eCommerce

February 5, 2023

Google Shopping in eCommerce: Benefits and Challenges

Launched in 2002, Google Shopping initially existed as a rudimentary service offering website links activated by product searches. Years later, they rebranded the system and made it easier for users to navigate.

Guides

woman checking inventory products at the grocery store

February 3, 2023

eCommerce Best Practices for Retailers

Most consumers and retailers realized the inevitable potential for growth as soon as eCommerce ramped up in the 90s. Amazon was the catalyst for online shopping–and as one of the top eCommerce platforms for large retailers.

Trends

bearded-man-fixing-motorcycle-in-workshop

January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

News

January 24, 2023

Object Edge Launches New Data Engineering Practice

Object Edge, a digital consultancy, expands its offerings to include data management services. This new practice will be led by Vinny Maurici, who brings 15+ years of master data, merchandising, and governance experience.

Marketing

January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

Revenue Opportunities in B2B Digital Transformation

Good User Experience Goes Beyond Design

How User Experience Design Boosts Your Salesforce ROI

Salesforce Quote-to-Cash

Onsite Search Optimization: Industry Trends and Best Practices

Google Shopping in eCommerce: Benefits and Challenges

eCommerce Best Practices for Retailers

Aftermarket Auto Parts eCommerce Opportunities

Object Edge Launches New Data Engineering Practice

Why Developing Your Omnichannel Marketing Strategy Is Essential

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