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December 19, 2022

Revenue Opportunities in B2B Digital Transformation

Sarah Falcon
Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.

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News
Cloud Migration
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Digital Transformation
UX
man-working-with-computer-side-view
March 16, 2023

Good User Experience Goes Beyond Design

Published by:
Rohit Garewal
6
Minutes Read
Minute Read

Good user experience starts with strategy. How does your site need to function to best support your users? Once that is defined, then consider the aesthetics, and what tech stack you’ll need to accomplish both. 

UX
person holding pen pointing at graph
March 6, 2023

How User Experience Design Boosts Your Salesforce ROI

Published by:
Rohit Garewal
3
Minutes Read
Minute Read

Digital Experience Design encompasses much more than just building a pretty website, beginning with defining and designing experiences that meet user needs and expectations, with well-defined UX, UI and Content.

Guides
man using his tablet in the living room
February 15, 2023

Salesforce Quote-to-Cash

Published by:
Sarah Falcon
1
Minutes Read
Minute Read

Salesforce is a market leader in the Quote-to-Cash process, building the tools that allow midsized and enterprise businesses to own their revenue cycles. Salesforce (QTC) is a comprehensive system that includes end-to-end selling solutions.

Trends
business-woman-in-white-sweater-sitting-on-chair-using-macbook
February 10, 2023

Onsite Search Optimization: Industry Trends and Best Practices

Published by:
Shalmali Kulkarni
14
Minutes Read
Minute Read

When it comes to eCommerce and retail, a website’s internal search is one of its hidden treasures. Most of the eCommerce websites today seem to be using stemming and synonyms, at least in basic form..

eCommerce
online shopping
February 5, 2023

Google Shopping in eCommerce: Benefits and Challenges

Published by:
Sarah Falcon
6
Minutes Read
Minute Read

Launched in 2002, Google Shopping initially existed as a rudimentary service offering website links activated by product searches. Years later, they rebranded the system and made it easier for users to navigate.

Guides
woman checking inventory products at the grocery store
February 3, 2023

eCommerce Best Practices for Retailers

Published by:
Sarah Falcon
5
Minutes Read
Minute Read

Most consumers and retailers realized the inevitable potential for growth as soon as eCommerce ramped up in the 90s. Amazon was the catalyst for online shopping–and as one of the top eCommerce platforms for large retailers.

Trends
bearded-man-fixing-motorcycle-in-workshop
January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

News
businessman-handshaking
January 24, 2023

Object Edge Launches New Data Engineering Practice

Published by:
Sarah Falcon
1
Minutes Read
Minute Read

Object Edge, a digital consultancy, expands its offerings to include data management services. This new practice will be led by Vinny Maurici, who brings 15+ years of master data, merchandising, and governance experience.

Marketing
a-group-of-people-discussing-marketing-plans
January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

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