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Commerce Expertise
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February 15, 2023

Salesforce Quote-to-Cash

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Salesforce is a market leader in the Quote-to-Cash process, building the tools that allow midsized and enterprise businesses to own their revenue cycles. Salesforce (QTC) is a comprehensive system that includes end-to-end selling solutions.

Commerce Expertise
online shopping
February 5, 2023

Google Shopping in eCommerce: Benefits and Challenges

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Launched in 2002, Google Shopping initially existed as a rudimentary service offering website links activated by product searches. Years later, they rebranded the system and made it easier for users to navigate.

Commerce Expertise
woman checking inventory products at the grocery store
February 3, 2023

eCommerce Best Practices for Retailers

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Most consumers and retailers realized the inevitable potential for growth as soon as eCommerce ramped up in the 90s. Amazon was the catalyst for online shopping–and as one of the top eCommerce platforms for large retailers.

Commerce Expertise
bearded-man-fixing-motorcycle-in-workshop
January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

Commerce Expertise
a-group-of-people-discussing-marketing-plans
January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

Commerce Expertise
man-stacking-wooden-cubes-with-arrows
January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.

Commerce Expertise
photo-of-woman-in-gray-sweater-holding-white-ceramic-cup-while-using-her-phone
January 13, 2023

B2C Subscriptions Trend Upward in eCommerce

Published by:
Bahareh Banisadr
5
Minute Read
Minutes Read

B2C subscriptions involve an agreement between a business and an individual consumer, with the promise to deliver a product on a regular schedule or as an ongoing process. Typical providers may ship consumable goods.

Commerce Expertise
serious woman doing night paperworks
October 26, 2022

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.

Commerce Expertise
a woman in black blazer sitting in front of the table
October 24, 2022

B2B Ecommerce Best Practices for Troubleshooting Your Underperforming Site

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.