Commerce Expertise

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Commerce Expertise
Man writing in-front of the computer
July 7, 2023

Webinar: Syndication Domination - Conquering Markets with Compelling Content

Published by:
Sarah Falcon
41
Minute Read
Minutes Read

Syndication program is the cornerstone for providing and distributing your own website as well as third party platforms and marketplaces, allowing you to better control the data pertaining to your products.

Commerce Expertise
Businessman pointing a pen on a laptop screen while having a phone call
June 25, 2023

The ROI of Salesforce in B2B eCommerce

Published by:
Adrian Baran
4
Minute Read
Minutes Read

The B2B landscape is evolving rapidly, with increased demand for eCommerce. Salesforce offers cost-effective solutions, automation, and personalized experiences, driving revenue and customer loyalty.

Commerce Expertise
Closeup photo of a boxer hand punching a punching bag
June 12, 2023

Why PunchOut is Critical in Modern B2B Distribution

Published by:
Vinny Maurici
10
Minute Read
Minutes Read

Static catalogs might seem like the easier route for B2B eCommerce, but consider the potential of PunchOut as a powerful tool to elevate B2B procurement experiences and vendor-customer relationships.

Commerce Expertise
man using his tablet in the living room
February 15, 2023

Salesforce Quote-to-Cash

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Salesforce is a market leader in the Quote-to-Cash process, building the tools that allow midsized and enterprise businesses to own their revenue cycles. Salesforce (QTC) is a comprehensive system that includes end-to-end selling solutions.

Commerce Expertise
online shopping
February 5, 2023

Google Shopping in eCommerce: Benefits and Challenges

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Launched in 2002, Google Shopping initially existed as a rudimentary service offering website links activated by product searches. Years later, they rebranded the system and made it easier for users to navigate.

Commerce Expertise
woman checking inventory products at the grocery store
February 3, 2023

eCommerce Best Practices for Retailers

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Most consumers and retailers realized the inevitable potential for growth as soon as eCommerce ramped up in the 90s. Amazon was the catalyst for online shopping–and as one of the top eCommerce platforms for large retailers.

Commerce Expertise
bearded-man-fixing-motorcycle-in-workshop
January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

Commerce Expertise
a-group-of-people-discussing-marketing-plans
January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

Commerce Expertise
man-stacking-wooden-cubes-with-arrows
January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.