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Digital Transformation
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September 21, 2022

Building a Data-Driven Digital Marketing Machine

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Companies have been compiling data about their users and target audiences for decades. Now businesses have access to detailed data, powerful analytics, and robust marketing tools to build a comprehensive, data-driven marketing engine.

Digital Transformation
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August 16, 2022

Understanding Modern Quality Assurance (QA) and Best Practices

Published by:
Patricia Nardelli
3
Minute Read
Minutes Read

For eCommerce operators, functional tests that can simulate how users actually interact with a specific system are critical, ensuring applications are working efficiently and securely. QA is an important component of the development cycle.

Digital Transformation
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June 15, 2022

Why You Should Invest in a Digital Experience for Employees

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Employees are all too often still subjected to a bad user experience. This not only directly impacts employee satisfaction, but it also slows down efficiency, results in more errors, and affects business processes negatively.

Digital Transformation
focused female freelancer with laptop and notepad in kitchen
May 10, 2022

A Resource Guide for your OCC and ATG Questions

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

For Oracle ATG or OCC users, these resources can help guide your decision-making and investment. This guide covers questions to ask when considering an Oracle solution, plus migration, BOPIS, compliance, and digital experience insights.

Digital Transformation
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March 3, 2022

How Changes in 3rd Party Data Usage Impact B2B Marketing

Published by:
Rohit Garewal
3
Minute Read
Minutes Read

The landscape of B2B marketing is about to radically change - with new policies and technologies impacting how businesses capture, manage, and use personal data. We break down first-party versus third-party differences.

Digital Transformation
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November 22, 2021

A MACH-Centric Approach to Digital Innovation

Published by:
Rajiv Ramachandran
3
Minute Read
Minutes Read

The MACH (microservices, API-first, cloud-based, and headless) approach is an approach that enables businesses to build with best-of-breed platforms and flexible architectures. Learn how, and why Object Edge joined the MACH Alliance.

Digital Transformation
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November 11, 2021

How to Compete and Grow with Headless CMS | A Guide for Manufacturers

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

For manufacturers, a MACH approach opens new opportunities to grow and scale. Discover how a headless CMS like Contentstack can solve key challenges and drive your digital experience and digital business.

Digital Transformation
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October 29, 2021

Why Oracle CPQ is a Market Leader

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Oracle CPQ stands out from its peers thanks to its native integrations, extensive configurability that meets even the most complex organization's needs, and simple and easy-to-use interfaces for end users.

Digital Transformation
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October 29, 2021

How Oracle CPQ is the Foundation for Subscriptions

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

The subscription eCommerce market has experienced rapid and significant growth, and is an incredibly lucrative option for enterprises. Yet for companies still relying on ERP systems, there's no easy way to launch subscriptions. Enter CPQ.