The Digital Edge Blog

For many legacy companies, digital is daunting. That's why digital branding services matter. They tell your story in a better way, map it to assets, and use the assets in an integrated marketing plan that ultimately results in conversions.

What is “dead” are the days of a linear path to purchasing. Customers frequently start, stop, and pick back up the purchasing process through various channels. This is where an omnichannel retail strategy comes into play.

Amazon announced in June of 2018 its plans to enter the pharmaceutical digital space. Given Amazon’s unparalleled history of disruption, pharma companies should be taking note of this digital health news.

The digital transformation of the healthcare system means that not only do healthcare providers need to have a roadmap for incorporating current and future online systems, but they also need to know where to focus attention and investment.

How the Object Edge design team leverages Sketch to digital transform brands. With advanced tools that streamline the design process, Sketch is an innovative tool that allows for great design, increased productivity, and collaboration.

For B2B and B2C businesses, eCommerce platforms leveraging the cloud provide new opportunities. For IT professionals, it is not just a technical change, it is a mindset change. Learn how your business can prepare for an upgrade.

t’s safe to say that if you’re reading this post, you’re probably a fan of Agile practices. Recently, I began thinking about what the scrum master role fully encompasses, and how it applies beyond just professional contexts.

In today’s ever-disruptive markets, there is one thing that is guaranteed - change. The ability to adapt and evolve is critical for staying competitive and viable, but as we know, change is scary. Read more about how to prepare for change.