Digital Transformation

Digital

July 30, 2025

The Role of PIM/MDM (Syndigo) in Enabling Experience-Driven Digital Transformation

Published by:

Rohit Garewal

Minute Read

Minutes Read

Truly transformative digital commerce and B2B enablement is about consistently delivering the right information, experiences, and value at every touchpoint. Whether your customers are businesses or consumers, their expectations for accurate

Technology

June 19, 2025

AI Adoption Soars – Why Ontologies Are the Key to Enterprise AI Value

Published by:

Rohit Garewal

21

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Minutes Read

Part one of this research paper looks at the current state of AI. Part two explains what data ontologies are & how they provide context to enterprise data. Part three explains how those ontologies unlock enterprise value in the workflow.

Manufacturing

May 2, 2025

Manufacturing Edge Summit - Event Recap

Published by:

Rohit Garewal

6

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Minutes Read

Learn more and watch the video sessions about the Event Recap of Manufacturing Edge Summit. Sessions includes AI in Manufacturing, Tariff-Proofing Profits, Redefining Legacy Industries and Manufacturing Edge.

Guides

February 9, 2025

From Commoditized to Dominant: How Tackling Hard Challenges Will Future-Proof Your Business

Published by:

Rohit Garewal

6

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Minutes Read

Technology has transformed the seemingly impossible into the hard, and the hard into the easy. Consider how ancient farmers, once limited to plowing vast fields by hand saw their world revolutionized by the invention of of the tractor.

Cloud

November 12, 2024

Object Edge’s Commitment to Sustainability

Published by:

Rohit Garewal

2

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At Object Edge, our focus on innovation and excellence goes hand-in-hand with a commitment to sustainability. As we build technology solutions, we’re equally dedicated to ensuring our business practices contribute to a healthier planet.

Technology

November 8, 2024

AI Test Automation Tools

Published by:

Patricia Nardelli

10

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Minutes Read

With the rapid advancement of AI, I’m seeing a surge of new tools, each claiming to offer solutions to all the challenges in software testing. This has sparked even more questions, and I believe now is the perfect time to dive into this.

Technology

August 6, 2024

Transforming Software Development: A Two-Year Journey

Published by:

Diego Demarco

3

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Minutes Read

Our partnership with the client has driven significant transformations in their development process. This article highlights the key changes & improvements we implemented, focusing on structuring and streamlining the development teams.

Technology

August 2, 2024

Test Case Generation using Generative AI

Published by:

Pradip Band

1

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By leveraging Jira Stories descriptions and acceptance criteria, the tool automatically generates test cases and handles all necessary links and integrations between Jira and TestRail, presenting the test cases ready for execution.

Digital

December 3, 2023

Powering the Future: Navigating Digital Transformation in the Energy Sector

Published by:

Sarah Falcon

9

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Minutes Read

With a global focus on a sustainable and digitally-driven future, the energy sector especially is poised to make impactful changes. The integration of digital solutions has already started to reshape the landscape.

Digital

August 31, 2023

Why Businesses Need a Proven Digital Sales Process

Published by:

Sarah Falcon

5

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Minutes Read

Discover why a solid digital sales process is essential for businesses aiming to boost revenue through digital transformation. Learn how to leverage social media, create an engaging website and embrace omnichannel strategies.

Technology

June 20, 2023

Winning the AI Wars with Generative AI and Salesforce

Published by:

Rohit Garewal

13

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Minutes Read

For businesses running on Salesforce, how can you use the AI Cloud offerings from Salesforce to grow your business and compete? In this video, Object Edge CEO Rohit Garewal maps out the data system and path to growth.

eCommerce

June 16, 2023

Leveraging Salesforce Leads to 6x ROI

Published by:

Sarah Falcon

5

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Minutes Read

The competitive landscape is rapidly changing for B2B companies, with businesses increasingly expecting eCommerce and other digital experiences. Platforms like Salesforce have launched consolidated solutions that can help with this.

eCommerce

May 9, 2023

How Much Does an eCommerce Implementation Cost?

Published by:

Rohit Garewal

27

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Minutes Read

Join me as we look at all the main factors that impact the cost of an eCommerce implementation, and then what you should expect to be paying for it for consumer sites, mid-market sites, mid-tier sites, and enterprise.

B2B

December 19, 2022

Revenue Opportunities in B2B Digital Transformation

Published by:

Sarah Falcon

3

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Minutes Read

Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.

B2B

December 19, 2022

5 B2B Digital Innovations

Published by:

Sarah Falcon

4

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Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

Digital

November 30, 2022

Three Top Challenges for Manufacturing Sales Leaders

Published by:

Sarah Falcon

13

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Minutes Read

In today’s competitive and ever-evolving market, sales leaders need to position their teams to sell customized solutions. The fastest, most accurate, and most effective way to do this is by leveraging data through technology.

eCommerce

October 13, 2022

How To: Ecommerce Replatforming for Tech Leaders in Manufacturing

Published by:

Sarah Falcon

2

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Minutes Read

Digital transformation has evolved in the past decades, from an operational, IT initiative to a revenue-focused, user experience-driven program. Tech leaders have a new opportunity to create experiences that set their business up to grow.

B2B

October 3, 2022

Finding Revenue in B2B Subscriptions

Published by:

Sarah Falcon

3

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Minutes Read

Subscriptions can be an incentive for new customers. When set up correctly, they provide more reliable revenue streams, and improved scalability for product management. However, your sales team must be set up for success.

Digital

September 28, 2022

Driving Your Digital Business Transformation

Published by:

Sarah Falcon

9

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Minutes Read

For manufacturers seeking to unlock revenue and gain competitive advantage, there’s a new and great opportunity to focus their sights on revenue transformation within their digital quote to cash process.

Digital

September 21, 2022

Building a Data-Driven Digital Marketing Machine

Published by:

Sarah Falcon

4

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Minutes Read

Companies have been compiling data about their users and target audiences for decades. Now businesses have access to detailed data, powerful analytics, and robust marketing tools to build a comprehensive, data-driven marketing engine.

Technology

August 16, 2022

Understanding Modern Quality Assurance (QA) and Best Practices

Published by:

Patricia Nardelli

3

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Minutes Read

For eCommerce operators, functional tests that can simulate how users actually interact with a specific system are critical, ensuring applications are working efficiently and securely. QA is an important component of the development cycle.

Guides

May 10, 2022

A Resource Guide for your OCC and ATG Questions

Published by:

Sarah Falcon

9

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Minutes Read

For Oracle ATG or OCC users, these resources can help guide your decision-making and investment. This guide covers questions to ask when considering an Oracle solution, plus migration, BOPIS, compliance, and digital experience insights.

Marketing

March 3, 2022

How Changes in 3rd Party Data Usage Impact B2B Marketing

Published by:

Rohit Garewal

3

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The landscape of B2B marketing is about to radically change - with new policies and technologies impacting how businesses capture, manage, and use personal data. We break down first-party versus third-party differences.

Technology

November 22, 2021

A MACH-Centric Approach to Digital Innovation

Published by:

Rajiv Ramachandran

3

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The MACH (microservices, API-first, cloud-based, and headless) approach is an approach that enables businesses to build with best-of-breed platforms and flexible architectures. Learn how, and why Object Edge joined the MACH Alliance.

Manufacturing

November 11, 2021

How to Compete and Grow with Headless CMS | A Guide for Manufacturers

Published by:

Sarah Falcon

6

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Minutes Read

For manufacturers, a MACH approach opens new opportunities to grow and scale. Discover how a headless CMS like Contentstack can solve key challenges and drive your digital experience and digital business.

CPQ

October 29, 2021

Why Oracle CPQ is a Market Leader

Published by:

Sarah Falcon

1

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Minutes Read

Oracle CPQ stands out from its peers thanks to its native integrations, extensive configurability that meets even the most complex organization's needs, and simple and easy-to-use interfaces for end users.

CPQ

October 29, 2021

How Oracle CPQ is the Foundation for Subscriptions

Published by:

Sarah Falcon

1

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Minutes Read

The subscription eCommerce market has experienced rapid and significant growth, and is an incredibly lucrative option for enterprises. Yet for companies still relying on ERP systems, there's no easy way to launch subscriptions. Enter CPQ.

CPQ

October 28, 2021

Will B2B CPQ Self-Service Portals Replace Full Service?

Published by:

Sarah Falcon

2

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While self-service is a great feature to offer, it shouldn’t be the deciding factor in whether or not to invest in CPQ. The idea of CPQ isn’t to move from full service to self-service. It’s about providing people interchangeable options.

CPQ

October 28, 2021

CPQ Myth: CPQ Costs Too Much and Takes Too Much Time to Launch

Published by:

Sarah Falcon

2

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Minutes Read

Despite the many compelling reasons to consider CPQ, some worry that moving to CPQ is too expensive and time consuming. Developing and implementing new solutions does take resources. However, most see the ROI in less than a year.

CPQ

October 26, 2021

CPQ Myths: My CPQ will look and feel like the 90s

Published by:

Sarah Falcon

2

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Minutes Read

CPQ solutions are increasingly popular among enterprises. Yet some business leaders are still hesitant, despite significant benefits. This is in part due to inaccurate myths about CPQ, like the belief that it won't feel and look modern.

CPQ

October 25, 2021

Enterprise CPQ: Develop Once, Deploy Multiple Times

Published by:

Sarah Falcon

2

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Minutes Read

Perhaps one of the most powerful impacts of CPQ is it is developed once, and deployed multiple times. Its configuration rules not only work for salespeople, but can also be used for resellers, self-service, and even different devices.

Manufacturing

October 21, 2021

A Comprehensive Guide to B2B eCommerce for Manufacturers

Published by:

Sarah Falcon

8

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Minutes Read

The demand for eCommerce for manufacturers continues to grow - with customer demands and competitive pressures. This opens a new opportunity for manufacturers to drive revenue with digital experiences for customers, partners and associates.

CPQ

October 21, 2021

How CPQ Directly Contributes to Revenue

Published by:

Sarah Falcon

3

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Minutes Read

CPQ solutions allow companies to quickly and accurately generate complex sales quotes. Even better, CPQ often works in tandem with other solutions. Yet perhaps the most exciting thing about CPQ is its direct impact on revenue.

Guides

September 9, 2021

What is Digital Transformation? A Guide for B2B

Published by:

Sarah Falcon

7

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Minutes Read

B2B digital transformation can seem overwhelming and expensive, particularly in a rapidly evolving landscape. Yet properly executed, digital transformation is a game-changer for B2B that maximizes profits and ensures satisfied customers.

commercetools

August 18, 2021

Driving Digital Transformation for Manufacturers

Published by:

Sarah Falcon

7

Minute Read

Minutes Read

A 2020 Gartner report confirmed what manufacturing leaders have seen for years - that increasing competition is putting pressure on businesses to “reduce cost, improve customer experience, and increase profitability."

Agile Development

August 4, 2021

Agile Methodology for Distributed Team Development

Published by:

Ana Franciosi

5

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Minutes Read

Agile methodology is a powerful tool for development teams. It speeds up the often slow process and ensures close collaboration, allowing for faster, more meaningful adaption. However, Agile can be tricky to implement among remote teams.

Technology

August 3, 2021

MACH Architecture: (Re) Organizing for Success

Published by:

Rajiv Ramachandran

5

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Minutes Read

Moving to MACH should be used by organizations to decentralize decision making, enabling more nimble approaches driven around the core tenet of ownership. MACH can help build flexibility, ownership, and innovation throughout your company.

Change Management

June 9, 2021

Creating an Operating Rhythm as a Leader

Published by:

Rohit Garewal

3

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Minutes Read

Operating rhythms are more essential than ever due to the dramatic effects of the pandemic on businesses. They build stability, provide a reliable framework for decision making, reinforce good habits, and create a system for success.

eCommerce

June 7, 2021

The Hidden Costs of eCommerce Implementations

Published by:

Rohit Garewal

4

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Minutes Read

The commoditization of eCommerce platforms has helped to rapidly drop the cost of software, yet ROI hasn't improved significantly for enterprises. Three key factors exacerbate this challenge, but can be overcome with proper strategy.

eCommerce

June 4, 2021

What Drives eCommerce Success

Published by:

Rohit Garewal

4

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After building digital experiences for the better part of the past 20 years, I’ve come to two fundamental points of view on how to build a successful eCommerce business, and what an effective commerce transformation program needs.

eCommerce

April 23, 2021

What We Learned from Amazon, Walmart, and Target

Published by:

Sarah Falcon

7

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Minutes Read

COVID-19 had an unparalleled impact on retail. Yet big box stores like Amazon, Walmart, and Target responded quickly and effectively - and are winning. Here's what brands can learn from their examples.

B2B

April 20, 2021

Maximize B2B Commerce Potential

Published by:

Rohit Garewal

5

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Minutes Read

Not that long ago, the costs to modernize traditional sales channels were often prohibitive for legacy companies. Digital transformation - while necessary - required significant investment. Yet true ROI is now within reach.

Retail

April 8, 2021

Subscription Management Software Made Simple

Published by:

Rohit Garewal

3

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Minutes Read

The subscription market is rapidly growing, and smart brands are taking advantage of this stream of income, while simultaneously providing customers with convenient shopping solutions and vehicles for discovering new products.

B2B

March 9, 2021

CPQ Best Practices for B2B

Published by:

Sarah Falcon

5

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Minutes Read

CPQ saves B2B businesses time by delivering quicker quotes, ensures accuracy by automating configurations, provides a customized experience for buyers, and empowers sales reps to sell more successfully.

eCommerce

January 25, 2021

Digital Evolution: the Case for Leaving Legacy Platforms

Published by:

Sarah Falcon

6

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Minutes Read

While brands may be reluctant to let go of legacy platforms, the demands of eCommerce mean that a modern, robust, API-based solution is a better choice. By taking a strategic, iterative approach, organizations succeed now and in the future.

Digital

January 7, 2021

2020 Year in Review: Q&A with Object Edge's Jags Krishnamurthy 

Published by:

Jags Krishnamurthy

9

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Object Edge Co-CEO and COO, Jags Krishnamurthy, reflects on 2020. In this Q&A, he discusses how the unprecedented year impacted his personal and professional life, as well as what it means for the future of the industry.

Digital

July 31, 2020

Digital Operating Model The Next-Generation

Published by:

Sarah Falcon

5

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Minutes Read

In a rapidly shifting landscape, how can companies achieve successful digital transformation? Don’t focus solely on technology, commit to a future-focused operating model, or a digital operating model.

eCommerce

July 24, 2020

The Benefits of Curbside Pickup

Published by:

Rohit Garewal

5

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Minutes Read

As businesses, for years we’ve leveraged two primary forms of fulfillment (and several specialty offshoots): in-store and delivery. Now, thanks in part to a global pandemic, curbside pickup has joined these two fulfillment models.

Agile Development

July 22, 2020

The Agile Development Life Cycle

Published by:

Ana Franciosi

4

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Minutes Read

The digital landscape is all about speed and innovation. How quickly can you produce something new and exciting? Can you do it faster and better than your competitors? Agile software development methodology can help.

eCommerce

May 15, 2020

How to Launch a B2B Multicountry Website

Published by:

Shalmali Kulkarni

3

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Minutes Read

As eCommerce becomes increasingly global, brands find themselves faced with the unenviable task of launching a multicountry website. To have a smooth launch in a new country, brands must approach each country as a singular B2B site launch.

Digital

May 8, 2020

Technology in the Time of COVID-19

Published by:

Bahareh Banisadr

6

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Minutes Read

Even as COVID-19 shuts down daily activities and derails our routines, technology is opening up new paths forward. This virus has forced us all to assess what technological advancements are at our disposal, and how best to deploy them.

Trends

May 8, 2020

Working from Home: A Day in the Life in Mumbai, India

Published by:

Mohan Datar

3

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Minutes Read

Working from home is not new to me. I worked from home for three years, and I cherished that period of my professional and personal life. Yet this time around, working from home has been a drastically different experience.

Retail

May 6, 2020

Leveraging Digital in Retail Stores

Published by:

Bahareh Banisadr

5

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Minutes Read

While some retail chains have closed, others have introduced new experiences into physical stores. The impact of technology isn't causing the retail store to become extinct. However, it is the reason they must evolve.

Webinar

April 30, 2020

Webinar: Creating Exceptional B2B Self-Service Experiences

Published by:

Sarah Falcon

1

Minute Read

Minutes Read

It's a new world for B2B practitioners, with increasing demand and need for self-service. In this on-demand webinar, learn how to leverage tools like Oracle CX Commerce to meet new customer expectations.

UX

April 3, 2020

Creating Meaningful Personalizations

Published by:

Jags Krishnamurthy

8

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Minutes Read

The reason online retailers' attempts at personalization so often fail is lack of attentiveness in regards to content delivery. While creating meaningful personalization is challenging, it's not impossible. It's also critical for success.

eCommerce

March 18, 2020

Ethical eCommerce & Social Responsibility

Published by:

Sarah Falcon

4

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Minutes Read

As social and environmental awareness grows, consumers and businesses increasingly value ethical practices. In fact, according to the 2018 Conscious Consumer Spending Index, 59% of people buy goods or services from companies they ...

Retail

March 17, 2020

Omnichannel Retail for Manufacturers

Published by:

Sarah Falcon

4

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Minutes Read

What is “dead” are the days of a linear path to purchasing. Customers frequently start, stop, and pick back up the purchasing process through various channels. This is where an omnichannel retail strategy comes into play.

Design Systems

March 6, 2020

Developing Great Experience Design

Published by:

Rohit Garewal

4

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Minutes Read

A good design isn’t just about how something looks and feels - it’s about how it functions. Particularly for eCommerce companies, properly designed interfaces will function in ways that guide your customers to do exactly what you want.

Webinar

January 9, 2020

Webinar On Demand: What's Your Next eCommerce Platform?

Published by:

Sarah Falcon

1

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Minutes Read

Watch this webinar on-demand. Need help navigating how to transition your eCommerce platform to a modern architecture? Learn more about how to de-risk, de-couple, and future-proof your digital business.

Trends

December 22, 2019

Pharmacy & Digital: The Road to Success

Published by:

Sarah Falcon

2

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Minutes Read

Amazon announced in June of 2018 its plans to enter the pharmaceutical digital space. Given Amazon’s unparalleled history of disruption, pharma companies should be taking note of this digital health news.

Industry Trends

December 19, 2019

Healthcare & eCommerce: Trends to Watch in 2020

Published by:

Sarah Falcon

6

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Minutes Read

The digital transformation of the healthcare system means that not only do healthcare providers need to have a roadmap for incorporating current and future online systems, but they also need to know where to focus attention and investment.

UX

December 10, 2019

Designing with the Sketch App for Responsive Web Design

Published by:

Sarah Falcon

4

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Minutes Read

How the Object Edge design team leverages Sketch to digital transform brands. With advanced tools that streamline the design process, Sketch is an innovative tool that allows for great design, increased productivity, and collaboration.

eCommerce

December 6, 2019

How Cloud Commerce Drives Digital Maturity

Published by:

Sarah Falcon

3

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Minutes Read

For B2B and B2C businesses, eCommerce platforms leveraging the cloud provide new opportunities. For IT professionals, it is not just a technical change, it is a mindset change. Learn how your business can prepare for an upgrade.

Change Management

December 1, 2019

The Most Effective Organizational Change Strategies

Published by:

Sarah Falcon

5

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Minutes Read

In today’s ever-disruptive markets, there is one thing that is guaranteed - change. The ability to adapt and evolve is critical for staying competitive and viable, but as we know, change is scary. Read more about how to prepare for change.

Change Management

November 13, 2019

Change Management Culture

Published by:

Rohit Garewal

6

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Minutes Read

Simply put: culture is everything. Culture is the key to digital transformation. Good change management strategies recognize the importance of culture, and just how critical it is to have the right people.

Agile Development

November 8, 2019

Scrum Master: Applying Agile Methodology Everywhere

Published by:

Mayur Shetye

3

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Minutes Read

It’s safe to say that if you’re reading this post, you’re probably a fan of Agile practices. Recently, I began thinking about what the scrum master role fully encompasses, and how it applies beyond just professional contexts.

Change Management

October 30, 2019

Driving True Digital Transformation

Published by:

Sarah Falcon

1

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Minutes Read

In a webinar with CommercePros, Rohit Garewal discussed the challenges, and opportunities of digital transformation. And why people, and culture, are critical to success. Watch an excerpt of this webinar here.

Webinar

October 22, 2019

Webinar On Demand: Testing. Testing?

Published by:

Sarah Falcon

1

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Minutes Read

Cloud computing has been a paradigm shift for IT. In this webinar on demand, we discuss the challenges and opportunities of cloud-based commerce and testing, and how modern solutions allow for faster go-to-market and launch.

Change Management

October 20, 2019

Change Management Strategy: the ADDIE Model

Published by:

Sarah Falcon

5

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Minutes Read

From relocations to acquisitions and mergers, to changes in senior leadership, businesses are constantly evolving and changing. The ADDIE model is a change management strategy used by instructional designers and training developers.

Webinar

October 10, 2019

Webinar On Demand: Change Management

Published by:

Rohit Garewal

1

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Minutes Read

If your goal is digital transformation, it’s time to evolve how your business manages change. Watch the webinar on demand featuring Rohit Garewal and CommercePros, discover how a people-driven approach is critical for Change Management.