Digital Transformation

Digital Transformation

December 19, 2022

5 B2B Digital Innovations

Published by:

Sarah Falcon

4

Minute Read

Minutes Read

Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

Digital Transformation

November 30, 2022

Three Top Challenges for Manufacturing Sales Leaders

Published by:

Sarah Falcon

13

Minute Read

Minutes Read

In today’s competitive and ever-evolving market, sales leaders need to position their teams to sell customized solutions. The fastest, most accurate, and most effective way to do this is by leveraging data through technology.

Digital Transformation

October 13, 2022

How To: Ecommerce Replatforming for Tech Leaders in Manufacturing

Published by:

Sarah Falcon

2

Minute Read

Minutes Read

Digital transformation has evolved in the past decades, from an operational, IT initiative to a revenue-focused, user experience-driven program. Tech leaders have a new opportunity to create experiences that set their business up to grow.

Digital Transformation

October 3, 2022

Finding Revenue in B2B Subscriptions

Published by:

Sarah Falcon

3

Minute Read

Minutes Read

Subscriptions can be an incentive for new customers. When set up correctly, they provide more reliable revenue streams, and improved scalability for product management. Your sales team must be set up for success though.

Digital Transformation

September 28, 2022

Driving Your Digital Business Transformation

Published by:

Sarah Falcon

9

Minute Read

Minutes Read

For manufacturers seeking to unlock revenue and gain competitive advantage, there’s a new and great opportunity to focus their sights on revenue transformation within their digital quote to cash process.

Digital Transformation

September 21, 2022

Building a Data-Driven Digital Marketing Machine

Published by:

Sarah Falcon

4

Minute Read

Minutes Read

Companies have been compiling data about their users and target audiences for decades. Now businesses have access to detailed data, powerful analytics, and robust marketing tools to build a comprehensive, data-driven marketing engine.

Digital Transformation

August 16, 2022

Understanding Modern Quality Assurance (QA) and Best Practices

Published by:

Patricia Nardelli

3

Minute Read

Minutes Read

For eCommerce operators, functional tests that can simulate how users actually interact with a specific system are critical, ensuring applications are working efficiently and securely. QA is an important component of the development cycle.

Digital Transformation

May 10, 2022

A Resource Guide for your OCC and ATG Questions

Published by:

Sarah Falcon

9

Minute Read

Minutes Read

For Oracle ATG or OCC users, these resources can help guide your decision-making and investment. This guide covers questions to ask when considering an Oracle solution, plus migration, BOPIS, compliance, and digital experience insights.

Digital Transformation

March 3, 2022

How Changes in 3rd Party Data Usage Impact B2B Marketing

Published by:

Rohit Garewal

3

Minute Read

Minutes Read

The landscape of B2B marketing is about to radically change - with new policies and technologies impacting how businesses capture, manage, and use personal data. We break down first-party versus third-party differences.