For Oracle ATG or OCC users, these resources can help guide your decision-making and investment. This guide covers questions to ask when considering an Oracle solution, plus migration, BOPIS, compliance, and digital experience insights.
Object Edge has a deep background in implementing enterprise Oracle ATG Commerce (ATG) and Oracle Cloud Commerce (OCC/CX Cloud) solutions.
In fact, we are an Oracle ATG Technology Implementation Partner, and have extensive experience adapting platform technology to fit a variety of retail and apparel brands. We’re also the number one global Oracle CX Commerce implementation partner, and design, implement, and support enterprise Oracle solutions.
Thanks to our Oracle expertise, we’ve developed a variety of free Oracle resources to help address our clients’ OCC and ATG questions. Here’s our Oracle Cloud and Oracle ATG resource guide to help you navigate these solutions.
If you’re considering moving to an Oracle solution, you may be asking yourself some of the following questions:
These are all excellent questions worth diving into.
Migrating from an on-premises platform to a cloud-based solution can be time-consuming, expensive, and risky. But it doesn’t have to be. Businesses can address their concerns over making a dramatic shift to their practices while still modernizing their technology and customer experience.
The three primary concerns businesses express when moving to the cloud include:
These are very valid business and technical concerns that are addressed with business and technical solutions.
At the core of these solutions is the notion that this is an upgrade not a platform change. It is an upgrade because the Oracle Commerce Cloud foundation is still Oracle Commerce running both ATG and Endeca in the background. Oracle has wrapped this foundation with a true API-First SaaS solution to provide Oracle Commerce as a service with a modern architecture and all the benefits gained when treating the commerce platform as a service rather than using it as an enterprise behemoth heavy with customization and technical debt.
The main business benefit of treating this like an upgrade is a financial one. Many Oracle Commerce customers have invested millions of dollars that are not fully amortized. Treating this like an upgrade allows the company to treat future investments in Oracle Commerce Cloud as an extension of previous investment in Oracle Commerce. This avoids writing-off previous Oracle Commerce investments and maintaining continuity between the investments. There is continuity in the investment because there is an upgrade and migration path, just as if the company was upgrading from Oracle Commerce 11.1 to 11.3.
This solution is realized through Object Edge’s Upgrade Assistant and the processes Object Edge has created to treat this as an upgrade. Born from Object Edge’s previous upgrades of Oracle Commerce this Upgrade Assistant now tethers the old world to the new.
At its root, the Upgrade Assistant is part of an overall upgrade process and has 4 main steps:
To learn more about our Upgrade Assistant and see a free demo, reach out today.
Another question that often comes up, particularly since COVID has shifted customer experience expectations, especially surrounding fulfillment options, is whether or not BOPIS is a viable option for a business.
BOPIS has been one of the most talked about features in the eCommerce industry in recent times, as it can drive traffic to stores and increase revenue.
Despite the many nuances of BOPIS, in 2019 OCC released it as a feature which allows it to be implemented with relative ease.
OCC’s BOPIS feature has 3 main pillars:
Admin UI for configuring certain aspects of it
With this BOPIS feature, the add-to-cart experience now allows for every item to be picked up from a local store via store availability search, an element that allows customers to search store locations.
This works provided that you’ve:
Fortunately, all of these activities are completed via APIs that are provided by OCC.
OCC also allows for a “mixed cart” option, where customers can have some items shipped to an address of their choosing and pick up others in store.
And regardless of fulfillment option, OCC also provides follow-up communication to customers notifying them of their order status and whether it’s ready for pickup, has been picked up, is shipping, etc.
These behind-the-scenes functionalities make it easy to create an effective, scalable, and delightful BOPIS experience for your customers, who care about having fulfillment options.
Another hot topic for launching OCC is how ADA compliance comes into play, and why it matters.
Web accessibility is the practice of removing barriers for people with disabilities that might prevent their interaction with, or access to, websites or mobile applications. The American Disabilities Act (ADA), Title III, is interpreted to include websites as “places of public accommodation.” Businesses who don’t comply are at risk of being sued for being in violation.
The Web Accessibility Standards (WAS) provide a checklist of web accessibility components. These include:
Cases of businesses who have been sued for non-compliance are piling up. The number of federal court cases has more than doubled in recent years, with big names like Nike and Domino’s being held accountable. Now more than ever, it’s important to ensure that your online customer experience is accessible, and Oracle solutions can help.
The good news is that being ADA compliant is not only the ethical thing to do, it’s also good for your business. There are financial and future-forward reasons to build accessibility into your website roadmap:
There are also clear risks (beyond lawsuits) of maintaining non-accessible site elements:
Want to learn more about your site’s current experience and what it would take to make it ADA compliant? Optimize your accessibility with a free site audit.
In today’s deeply competitive market, it’s more important than ever to deliver a superior customer experience.
This can involve a wide and robust variety of strategies, regardless of what solution you use. Here are just a few that are worth considering.
With a 69% shopping cart abandonment rate online, it’s no wonder more and more Product Owners are asking teams to consider a single-page guest checkout design. Not only is a single-page checkout experience potentially easier and quicker to implement, but it can be a great way to increase conversion rates when executed effectively.
A popular “one page” solution consists of a user-friendly cart that’s clear and straightforward. The goal is to eliminate anything extraneous and trim the checkout flow down to only the forms and fields critical to the customer’s purchase journey.
While a short, simple checkout sounds delightful in theory, several challenges accompany this style of design. Whether you are building a brand new experience or updating a current site experience, here are some essential steps to implementing a successful single-page checkout:
As you begin designing or modifying your single-page checkout experience, be sure to keep these best practices in mind. The key to a successful checkout is clarity, ease, good communication and practical customer support.
An effective product description can be the difference between closing a sale and losing one. With purposeful product descriptions written for a specific audience, in a consistent voice, it’s possible to convert a casual browser into a happy, loyal, lifelong customer.
Although many online shoppers arguably make their buying decisions based on product photos, well-written content plays a vital role in creating a successful digital listing. Product descriptions complete an expectation and fill in details about an item when photography alone can't illustrate it. Written content can call out specific benefits, sizes and technical specifications. It can tell a story about a product, describe the associated lifestyle, or even aid shoppers in visualizing how to assemble or use it day-to-day.
When you educate consumers on key product benefits, values, and solutions, it has the potential to build customer trust and increase overall satisfaction. Here are some best practices to follow:
Captivating product descriptions require research, testing, and a touch of editorial panache. Be sure to factor them into your comprehensive content strategy - regardless of platform - to increase sales and strengthen your brand.
A B2B Manufacturer or Distributor that is launching their first digital channel, or is upgrading or migrating their current channel, has some really difficult questions to answer. One of the most difficult is selecting which core experiences the eCommerce site will deliver.
We’ve identified eleven “must-have” experiences that can help businesses deliver a superior B2B customer journey:
This by no means a comprehensive listing of all the functionality that a site must have, but it does provide a solid overview of the experiences that every site must have.
For both Oracle ATG and OCC users, these resources can help guide your decision-making and investment. To learn more about your options, reach out to the team at Object Edge for a free consultation. Our deep background in implementing large scale Oracle ATG Commerce and Oracle Cloud Commerce solutions makes us uniquely positioned to answer your questions.
