Posts by:

Sarah Falcon

Webinar
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October 11, 2023

Webinar: Why Business Should Own Data (and Not IT!)

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Data projects can be driven by different departments, with IT owning key portions like systems governance, compliance, privacy. But when business metrics are the end goal, should IT own and be responsible for business objectives?

eCommerce
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September 18, 2023

B2B eCommerce Personalization Trends: Shaping the Future of Business Transactions

Published by:
Sarah Falcon
2
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Minutes Read

Discover how B2B eCommerce grows with meaningful personalization. Discover the top B2B personalization trends including AI, tailored recommendations, dynamic pricing, geo-personalization, and user-generated content.

Customer Experience
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September 13, 2023

Elevating Customer Experiences through Data Analytics

Published by:
Sarah Falcon
2
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Minutes Read

Personalization, predictive insights, and real-time adaptability redefine engagement. Customer feedback fuels improvements, guided by customer-centric data strategies. Embrace data analytics for lasting success in the digital age.

Digital
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August 31, 2023

Why Businesses Need a Proven Digital Sales Process

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Discover why a solid digital sales process is essential for businesses aiming to boost revenue through digital transformation. Learn how to leverage social media, create an engaging website and embrace omnichannel strategies.

Data Management
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August 17, 2023

Mastering Data Management

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

In this current era of constant, rapid data, organizations that hope to wield information successfully must have a strategy for data management. A well-defined Master Data Management (MDM) strategy a single source of truth.

News
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July 19, 2023

Object Edge Appoints Jae Lee as Managing Director for Salesforce Practice

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Object Edge, a digital consulting firm, appoints Jae Lee as Managing Director, Salesforce. Lee joins the executive team, bringing diverse expertise in eCommerce and AI to support client success and business growth.

Webinar
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July 7, 2023

Webinar: Syndication Domination - Conquering Markets with Compelling Content

Published by:
Sarah Falcon
41
Minute Read
Minutes Read

Syndication program is the cornerstone for providing and distributing your own website as well as third party platforms and marketplaces, allowing you to better control the data pertaining to your products.

News
Digital dreamy landscape of pool and sea at sunset
June 21, 2023

Press Release: Salesforce Generative AI Services

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Object Edge is proud to announce the launch of Generative AI Consulting Services for Salesforce - focused on supporting businesses looking to harness the power of generative AI technologies on top of their Salesforce investments.

Data Management
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April 23, 2023

Understanding the Salesforce CPQ Data Model

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Salesforce CPQ (Configure, Price, Quote) is a powerful tool that helps businesses streamline their sales processes by automating the configuration, pricing, and quoting of complex products and services.