Posts by:

Sarah Falcon

Digital
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September 21, 2022

Building a Data-Driven Digital Marketing Machine

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Companies have been compiling data about their users and target audiences for decades. Now businesses have access to detailed data, powerful analytics, and robust marketing tools to build a comprehensive, data-driven marketing engine.

Industry Trends
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June 15, 2022

Why You Should Invest in a Digital Experience for Employees

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Employees are all too often still subjected to a bad user experience. This not only directly impacts employee satisfaction, but it also slows down efficiency, results in more errors, and affects business processes negatively.

News
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June 2, 2022

MACHathon 2022: Commerce at MACH Speed

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Object Edge joins the MACH Alliance hackathon, the MACHathon with a fast, single button checkout experience for customers. This solution integrates NextJS, Netlify, Google Sheets, Stripe Checkout, and Nodemailer.

Guides
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May 10, 2022

A Resource Guide for your OCC and ATG Questions

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

For Oracle ATG or OCC users, these resources can help guide your decision-making and investment. This guide covers questions to ask when considering an Oracle solution, plus migration, BOPIS, compliance, and digital experience insights.

Retail
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May 9, 2022

Innovations in Conversational Commerce for Retailers

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Discover how conversational commerce can create better user experiences and drive digital revenue. From messaging apps, live chat or chatbots, and voice technology, conversational commerce meets your customers where they are already.

Trends
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May 2, 2022

Talent Lifecycle Management: A People-Centered Approach to Growth

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Talent Lifecycle Management (TLM) is an innovative approach focused on serving the people that make up Object Edge. Beyond administrative HR, TLM was creative to find, nurture, and support the talent during their time at Object Edge.

Oracle
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March 29, 2022

Creating New Commerce Experiences with Open Storefront Framework

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Oracle’s Open Storefront Framework (OSF) is a new modern, front end framework for Oracle Commerce. This innovative new structure is designed for better commerce performance, more flexibility, and quicker time to build.

Retail
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March 10, 2022

Retailers: Standing Out with Digital Experiences

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

Retailers can create compelling and competitive digital commerce experiences via a MACH approach and a Design System. Yet in an increasingly competitive market, many retailers still struggle to overcome common roadblocks to success.

Design Systems
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March 4, 2022

Strategic Approach to Rolling Out a Design System

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

As the world of UX evolves, the demand for scalable digital experiences with a fast turnaround also increases. The pandemic caused a shift in consumer behavior, as many customers were seeking out companies that can cater to their needs.