Posts by:

Sarah Falcon

Trends
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January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

News
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January 24, 2023

Object Edge Launches New Data Engineering Practice

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Object Edge, a digital consultancy, expands its offerings to include data management services. This new practice will be led by Vinny Maurici, who brings 15+ years of master data, merchandising, and governance experience.

Marketing
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January 13, 2023

Developing a B2B Omnichannel Marketing Strategy Is Essential for Your Business

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

For the B2B business model, omnichannel represents any type of commerce possible, whether in person or on a variety of different online platforms, with a growing list of options proving to be infinite.

eCommerce
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January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.

B2B
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December 19, 2022

Revenue Opportunities in B2B Digital Transformation

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.

B2B
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December 19, 2022

5 B2B Digital Innovations

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

Digital
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November 30, 2022

Three Top Challenges for Manufacturing Sales Leaders

Published by:
Sarah Falcon
13
Minute Read
Minutes Read

In today’s competitive and ever-evolving market, sales leaders need to position their teams to sell customized solutions. The fastest, most accurate, and most effective way to do this is by leveraging data through technology.

B2B
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October 26, 2022

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.

B2B
a woman in black blazer sitting in front of the table
October 24, 2022

B2B Ecommerce Best Practices for Troubleshooting Your Underperforming Site

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.