Posts by:

Sarah Falcon

Data Management
Person holding pencil near laptop computer
April 23, 2023

Understanding the Salesforce CPQ Data Model

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Salesforce CPQ (Configure, Price, Quote) is a powerful tool that helps businesses streamline their sales processes by automating the configuration, pricing, and quoting of complex products and services.

Data Management
man-managing-supercomputer-servers
March 31, 2023

Enterprise Data Architecture 101

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Data architecture is the practice of designing, organizing, and managing data assets to support business operations and strategic goals. It involves creating a blueprint for data management that outlines how data will be stored.

Data Management
employees-working-with-their-computers-and-laptop
March 31, 2023

Understanding Data Cleansing

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Data is a critical asset for modern businesses, and its quality can have a significant impact on business performance. Poor data quality can lead to errors, wasted resources, and missed opportunities.

Guides
man using his tablet in the living room
February 15, 2023

Salesforce Quote-to-Cash

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Salesforce is a market leader in the Quote-to-Cash process, building the tools that allow midsized and enterprise businesses to own their revenue cycles. Salesforce (QTC) is a comprehensive system that includes end-to-end selling solutions.

eCommerce
online shopping
February 5, 2023

Google Shopping in eCommerce: Benefits and Challenges

Published by:
Sarah Falcon
6
Minute Read
Minutes Read

Launched in 2002, Google Shopping initially existed as a rudimentary service offering website links activated by product searches. Years later, they rebranded the system and made it easier for users to navigate.

Guides
woman checking inventory products at the grocery store
February 3, 2023

eCommerce Best Practices for Retailers

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Most consumers and retailers realized the inevitable potential for growth as soon as eCommerce ramped up in the 90s. Amazon was the catalyst for online shopping–and as one of the top eCommerce platforms for large retailers.

Trends
bearded-man-fixing-motorcycle-in-workshop
January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

News
businessman-handshaking
January 24, 2023

Object Edge Launches New Data Engineering Practice

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Object Edge, a digital consultancy, expands its offerings to include data management services. This new practice will be led by Vinny Maurici, who brings 15+ years of master data, merchandising, and governance experience.

Marketing
a-group-of-people-discussing-marketing-plans
January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.