eCommerce for manufacturers is more critical than ever. But before you launch an eCommerce platform, it’s important to talk to your customers, commit to an architecture, organize your data governance, and prepare for change.
COVID-19 had an unparalleled impact on retail. Yet big box stores like Amazon, Walmart, and Target responded quickly and effectively - and are winning. Here's what brands can learn from their examples.
Not that long ago, the costs to modernize traditional sales channels was often cost prohibitive for legacy companies. Digital transformation - while necessary - required significant investment. Yet true ROI is now within reach.
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