A new survey finds that 81% of manufacturers and distributors are focused on revenue for 2024-2026. If your business is focused more than ever on revenue, you’re not alone. This webinar breaks down the structure of revenue lifecycle management and how it matters for you in your role today.

In this webinar with Syndigo and Object Edge, we delved into the world of revenue lifecycle management with a focus on understanding its importance and impact. The panelists shared valuable insights on how organizations can leverage revenue lifecycle management to drive growth and efficiency. 

The conversation explored key concepts such as customer acquisition, retention, and the role of data in optimizing revenue strategies. Watch for an overview of revenue lifecycle management, offering practical tips and strategic insights for professionals looking to enhance their revenue strategies.

Webinar: Show me the Revenue

About the Author

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Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.

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