Your best digital transformation starts with a clearly articulated plan that considers your existing tools, architecture, and your business needs.
Large digital transformation programs: eCommerce replatforms, CPQ implementations, moving to the cloud, can get misaligned if your North Star isn’t clearly articulated. Then you end up with a platform that sounds right on paper, but doesn’t align with your business objectives, or set you up for future growth. This can mean years of lost time and millions in cost and lost revenue.
Digital leaders often start by looking at technology to solve their pressing digital problems. But without a holistic, strategic approach, new platforms or solutions can end up taking more time and not delivering against promised or expected results.
Potential pitfall: on this site, conversion is driven by the user experience (UX) rather than the platform, and a replatform without a redesign won’t change conversion rates.
Potential pitfall: the CPQ is slowed by your ERP and API calls. Without solving those problems, any new platform will face the same issues.
Potential pitfall: the site search is poor because the product data is badly structured and incomplete. A new search tool won’t solve this data problem.
We help you understand and articulate your real problem: by understanding your existing data, benchmarking it against best practices and best-in-class products, to help you make informed decisions about your technology problems and the technology solutions. This protects you and your business from costly technology purchases and mistakes, and sets you on a strategy-based path to success.
