eCommerce for manufacturers is more critical than ever. But before you launch an eCommerce platform, it’s important to talk to your customers, commit to an architecture, organize your data governance, and prepare for change.
COVID-19 had an unparalleled impact on retail. Yet big box stores like Amazon, Walmart, and Target responded quickly and effectively - and are winning. Here's what brands can learn from their examples.
Not that long ago, the costs to modernize traditional sales channels was often cost prohibitive for legacy companies. Digital transformation - while necessary - required significant investment. Yet true ROI is now within reach.
The subscription market is rapidly growing, and smart brands are taking advantage of this stream of income, while simultaneously providing customers with convenient shopping solutions and vehicles for discovering new products.
Design Systems can be a game-changer for businesses, but there can be challenges in implementing them. Read how two experts tackle this complex undertaking in this Q&A with Object Edge's Kelly Rader and InVision's Rebecca Kerr.
Object Edge, an award-winning eCommerce consultancy, announces a new partnership with CustomerGauge, the leading B2B VoC software according to Gartner. For B2B businesses this best-in-breed partnership helps create exceptional CX.
CPQ saves B2B businesses time by delivering quicker quotes, ensures accuracy by automating configurations, provides a customized experience for buyers, and empowers sales reps to sell more successfully.