December 6, 2019
For B2B and B2C businesses, eCommerce platforms leveraging the cloud provide new opportunities and challenges. The advantages include:
This is a radical shift in the commerce business. For IT professionals, it is not just a technical change, it is a mindset change. With this quick change, businesses using traditional, on-premise solutions worry about making the change. What are the risks with a cloud solution? How can my business prepare for this change?
Working with on-premise commerce solutions is challenging. Implementation can be very long and costly. Because platforms were designed before the advent of digital development, the architecture isn't developed for agility. Developers are consumed with a lot of maintenance and development tasks, that can be better focused on strategic initiatives.
Cloud-based solutions, like the Oracle software as a service Cloud Commerce, can relieve many of the traditional challenges. Commerce Cloud, specifically, consolidates technology into a single place, including:
As Oracle partners, we've overseen the successful transition of businesses from ATG to Oracle Cloud Commerce. In our webinar on-demand, you can see our How to De-risk upgrading from ATG to Oracle Commerce Cloud.
January 4, 2020
As more businesses recognize the importance of marketing operations, expect to see this role grow. Smart businesses will have proactive leaders who allow marketing operations professionals be agents of change.
January 20, 2020
While brick and mortar retail is hanging on, online retailers are steadily gaining ground. For fashion, digital transformation, changes in consumer spending and demands, and industry-specific struggles have impacted fashion’s retail sales.
January 20, 2020
Augmented reality and virtual reality might still be relatively new technology and these experiences are already resonating with customers, boosting online retail sales and conversion rates, and enhancing the customer experience.