Digital Transformation Webinar: Driving True Change

In a webinar with CommercePros, Rohit Garewal discussed the challenges, and opportunities of digital transformation. And why people, and culture, are critical to success. As your digital business matures, do you have the right cultural fit? What is the culture you need to build for a competitive advantage?

Watch an excerpt of this webinar here.

In this webinar, you'll learn

  • What does digital transformation mean today and what opportunities does it open for competitive businesses?
  • The top three challenges to digital maturity and how your business can overcome them.
  • Understanding your business culture and how to get it ready to support digital transformation.
  • Building true organization alignment for transformation.

Video Transcript

So I’m a big fan of starting cultural transformation at program levels. Why is that? I am a big fan of starting cultural transformation at program levels because there is a lot of headwind at the corporate level. There’s a lot of big things you have to move. A lot of big rocks, if you will.

And, at the operational level, if you haven’t actually transformed yet, that’s a lot of change to impact your day-to-day. But programs, specifically digital transformation programs, have a momentum behind them that: we’re changing ourselves, right? So where better, in my opinion, to start a cultural change for digital business transformation than in the program that brings transformation in and of itself.

So ultimately how can you look at your structure of your program, and the roles in that program, and the processes of that program, so you can effectively set, execute, and manage your program.

About the Author

Blue dotted circleSarah Falcon

Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.

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