October 30, 2019
In a webinar with CommercePros, Rohit Garewal discussed the challenges, and opportunities of digital transformation. And why people, and culture, are critical to success. As your digital business matures, do you have the right cultural fit? What is the culture you need to build for a competitive advantage?
So I’m a big fan of starting cultural transformation at program levels. Why is that? I am a big fan of starting cultural transformation at program levels because there is a lot of headwind at the corporate level. There’s a lot of big things you have to move. A lot of big rocks, if you will.
And, at the operational level, if you haven’t actually transformed yet, that’s a lot of change to impact your day-to-day. But programs, specifically digital transformation programs, have a momentum behind them that: we’re changing ourselves, right? So where better, in my opinion, to start a cultural change for digital transformation than in the program that brings transformation in and of itself.
So ultimately how can you look at your structure of your program, and the roles in that program, and the processes of that program, so you can effectively set, execute, and manage your program. Watch the full webinar on-demand here.
January 4, 2020
As more businesses recognize the importance of marketing operations, expect to see this role grow. Smart businesses will have proactive leaders who allow marketing operations professionals be agents of change.
January 20, 2020
While brick and mortar retail is hanging on, online retailers are steadily gaining ground. For fashion, digital transformation, changes in consumer spending and demands, and industry-specific struggles have impacted fashion’s retail sales.
January 20, 2020
Augmented reality and virtual reality might still be relatively new technology and these experiences are already resonating with customers, boosting online retail sales and conversion rates, and enhancing the customer experience.