40% of consumers now prefer self-service over human contact - Steven Van Belleghem

It's a new world for B2B practitioners, with increasing demand and need for self-service. Do you know how to leverage Oracle CX Commerce to support these new expectations? Discover how to understand the self-service paradigm shift in 2020, breaking the norms of customer interactions, innovating new ways that help your customers connect with you, and creating a self-service ecosystem that drives customer engagement and revenue.

About the Author

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Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.

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