Digital transformation has evolved in the past decades, from an operational, IT initiative to a revenue-focused, user experience-driven program. As digital transformation expands its scope, tech leaders have a new opportunity (and obligation) to create experiences that set their business up to grow and compete.
Increasing competition in the manufacturing industry puts pressure on organizations to reduce costs, improve customer/distributor experience and increase profitability. Organizations armed with digital forces are disrupting business models with new value propositions. This disruption causes a challenge for manufacturing organizations but is also a chance to adopt digital themselves. — Gartner
In the past decade legacy platforms, which were once quite straightforward, have become unwieldy and clunky. The biggest problem, however, is they may no longer meet business or customer needs. Even so, many manufacturers are reluctant to upgrade legacy eCommerce platforms.
Here are some of the typical rationales we hear for staying with a legacy platform.
- But this system has been highly customized for our business!
- We’ve spent years investing in this platform!
- The operational risks are too high for making a change!
- We know it’s not perfect, but it works!
- Our customers are used to it!
The reality is that most companies only use about 30% of their legacy eCommerce architecture. The most-used sections generally include: the catalog, shopping cart, checkout, and associated integrations. As business needs and customer expectations changed, you’ve likely made additional, custom changes and purchased more and more specialty services to make the “out-of-the-box” solution work for your company. This process depreciates the platform and makes improvements, upgrades, and new features harder and harder to launch.
Assessing the Need