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eCommerce
Laptop showing products in an online shopping site
November 24, 2019

Why Multi Channel eCommerce Matters

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

The average consumer visits two or more touchpoints when considering and purchasing a product. Almost three-quarters of shoppers visit both online and offline stores, making multi channel strategies more critical than ever before.

Marketing
Children's Day in Brazil: The Object Edge Campaign
November 4, 2019

Children's Day in Brazil: The Object Edge Campaign

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

In Brazil, Children's Day is celebrated annually on October 12th. It's a national holiday that honors children, and where children receive gifts from their parents. This year, Object Edge supported and celebrated children in Vila Mariante.

Headless
Man using an iPad
November 1, 2019

A Brief Overview of Headless Commerce

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

Today’s customers shop through multiple touchpoints: from mobile and wearable tech, apps, and social media to voice assistant tools. As technology and consumer demands evolve, commerce platforms must also evolve their customer experiences.

eCommerce
Employees thinking in front of a monitor
August 22, 2019

Great Resources for your OCC and ATG Questions

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

For Oracle ATG and OCC users, here is a handy cheatsheet of resources to help you. With our deep background in implementing large scale Oracle ATG commerce and Oracle cloud commerce solutions, we can answer your questions. 

Oracle Commerce Cloud
Happy employees having high five
August 16, 2019

Oracle's Commerce Cloud for B2B Success

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Recently several of Our development team was challenged to create a B2B framework to support complex B2B scenarios using only Oracle solutions - starting with Oracle Commerce Cloud. This is a sneak peek!

Oracle
Cropped photo of a business man holding an iPad showing a hexagon hologram
August 8, 2019

Oracle Stack Showcase

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

Recently, our development team created B2B framework supporting complex B2B scenarios using Oracle Commerce Cloud and other Oracle-only solutions. The goals: increase interoperability, harmonize stack, and leverage inbuilt connectivity.

Oracle Commerce Cloud
Paying online using credit card
August 1, 2019

Implementing BOPIS with Oracle Commerce Cloud

Published by:
Sarah Falcon
10
Minute Read
Minutes Read

Oracle Commerce Cloud has recently released a buy online, pick up in store (BOPIS) feature that promotes easy implementation. We teamed up with our engineering team to dig into the technical details and requirements.

Oracle Commerce Cloud
Two people discussing using a laptop
July 18, 2019

Unpacking Oracle Commerce Cloud 19B: What's New?

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Oracle Commerce Cloud 19B is here, so let’s unpack this release and see what’s new. The key takeaway: it’s all about personalization. Oracle has brought the personalization aspects that were missing in the cloud platform to the forefront.

Marketing
Asian woman typing in her laptop while holding a parcel
July 11, 2019

Crafting Product Content That Sells

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

An effective product description can be the difference between closing a sale and losing one. VP of Digital Strategy, Kelly Rader shares 6 best practice guidelines for great product descriptions. Turn browsers into buyers!

eCommerce
Man writing in a paper
June 28, 2019

Is RFI/RFP Necessary For An eCommerce Platform Selection?

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

The eCommerce platform field is crowded and the process of selecting a platform can be overwhelming. Is an RFI/RFP process necessary for an eCommerce Platform selection? Well… The answer may not be what you expect.

Retail
Female store owner giving product to customer
June 19, 2019

Is BOPIS Worth It for Your Business?

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Although it seems customer bases are responding well to BOPIS, which bridges the online and offline worlds, it comes with a cost. There is definitely an upfront investment to be made in order to accomplish good results.

eCommerce
Shopping online
June 13, 2019

The 11 Experiences Every B2B eCommerce Site Must Have

Published by:
Rohit Garewal
2
Minute Read
Minutes Read

The 11 must-have experiences and their must-have features a Company must launch to provide a relevant B2B customer journey. There are differences in the technology challenges, but the experiences they should deliver are nearly universal.

eCommerce
Serious businessman looking at laptop screen
June 6, 2019

CRM or eCommerce for B2B Sales?

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Until a few years ago, CRM and eCommerce systems were very separate entities. However, thanks to the constant evolution of technology, these systems have evolved to the point of overlapping functionality.

Customer Experience
Man shopping online
May 2, 2019

BOPIS: A Definitive Strategy to Delight Your Customer

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

As BOPIS continues to make its presence known, companies will benefit from planning for this experience sooner rather than later. Rohit Nallapeta shares the in's and out's of a recent experience he had involving BOPIS.

Industry Trends
Man recording voice message
April 18, 2019

Is VUI Part Of Your Product Roadmap?

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

This is the era of voice experience. As a Product Owner, how do you decide what exactly to enable as part of a branded voice experience? Kelly Rader, VP of Digital Experience shares best practice guidelines for voice user interface design.

Data Management
Business man standing while using a laptop
March 14, 2019

Is a PIM Right For Your eCommerce Story?

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Most technology decisions are born out of necessity, but the systems are not. A product information management (PIM) system is the example of one such specialized system. Is a PIM right for your eCommerce story?

eCommerce
Two programmers discussing with multiple screens
February 6, 2019

OE Upgrade Assistant Makes the Move to OCC

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Oracle has provided Oracle Commerce (ATG+Endeca) customers a path to the cloud. However, Oracle Commerce customers with these traditional on-premise solutions are apprehensive about making the move....

Oracle
Woman in black coat using smartphone
January 31, 2019

Benefits for B2B in the OCC 18D Release

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

While there are two major new features in the OCC 18D release, there are also seven additional areas that received updates. But when it comes to release notes,.. Free 30-minute consultation............

eCommerce
Serious businessman looking at the laptop screen
December 20, 2018

Would You Pass or Fail an eCommerce Maturity Assessment?

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Measuring metrics and KPIs is standard operating procedure. As well as adapting your strategy to course correct when a metric falls below expectation or to take advantage of an over-performing tactic.

eCommerce
Happy woman smiling while holding a credit card and an iPad
December 13, 2018

Product Catalog Management for B2B

Published by:
Rohit Garewal
6
Minute Read
Minutes Read

Multi-channel customer outreach strategies are increasingly important. While this can be achieved by launching an online eCommerce store, an intermediate step of allowing current customers to browse your catalog will quickly boost sales.

Webinar
Business man posting his new products online
November 27, 2018

Webinar On Demand: How to Launch a B2B Catalog Online

Published by:
Rohit Garewal
3
Minute Read
Minutes Read

Rohit Garewal from Object Edge, Lauren Lindsey from Salsify, and Chris Boyke from BloomReach joined together to talk about how to take your B2B catalog online in 90 days. Watch this engaging conversation on demand here.

Taxonomy
Taking a photo of a clothing store using an iPad
November 12, 2018

Untangle Your Taxonomy and Improve Customer Engagement

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Retail website navigation and taxonomy are inexplicably interconnected. When thoughtfully designed for both humans and machines, it makes it easy to search for, find and browse Website content, improving customer engagement.

Oracle Commerce Cloud
Abstract cloud computing
September 20, 2018

Features in the Release of Oracle Commerce Cloud - 18C

Published by:
Rohit Garewal
2
Minute Read
Minutes Read

This blog is an ongoing series where our team of experts pick their favorite features of the latest release of Oracle Commerce Cloud, and how they are or will use them to continue to digitally transform our customers.

Oracle Commerce Cloud
Man working with his laptop
August 23, 2018

7 Steps to Making an Occ Upgrade Successful

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Cloud computing is the new paradigm in which today’s world lives. Organizations seeking these advantages have raced over to the cloud. In eCommerce, where this new paradigm originated, the shift is even more radical.

Technology
Two business man shaking hands
August 21, 2018

Object Edge partners with BloomReach

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

Object Edge is leading the digital transformation of marketing and sales operations for large B2B and retail enterprises across the globe. Our specialty is to design, execute, and curate digital transformations ....

Compliance
Scale of justice and a judge hammer
July 17, 2018

Supreme Court Decision Opens Door for States

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

While the recent Supreme Court ruling and the titles of many articles on the subject paint with broad brush strokes, the fine lines indicate that future changes to eCommerce taxation will evolve state by state.

Content
Close up photo of a light bulb in the dark
June 7, 2018

Conversational Commerce Best Practices

Published by:
Sarah Falcon
2
Minute Read
Minutes Read

As Conversational Commerce becomes mainstream, what are the best practices to drive your business? In this blog post, discover the 10 best practices that will get your program up, running, and paying dividends.

Digital
Audiences listening to the speakers at stage
March 22, 2018

Shoptalk 2018 - What is The New Normal

Published by:
Jags Krishnamurthy
7
Minute Read
Minutes Read

With 8000+ attendees and a hefty price attend, Shoptalk brings together speakers, educational institutions, investors and startups to predict the future of retail. The focus of Shoptalk is all things digital, presented in a trendy setup.

Marketing
Woman in denim jacket sitting on a chair texting
August 31, 2016

Compelling Content and the Impact on Customer Messaging

Published by:
Rohit Garewal
5
Minute Read
Minutes Read

This past weekend I had to pleasure of attending a Millennial wedding (both bride and groom were born in 1990) for the daughter of a close family friend. Also attending was a close colleague of mine who brought

Platform Services
Pen pointing in a graph printed in a paper
August 31, 2016

Focus on Return on Investment, Not Features

Published by:
Rohit Garewal
2
Minute Read
Minutes Read

The feature war is over. As companies have transitioned from home-grown legacy platforms to standardized solutions, and now to the cloud, leadership and competitive advantages are being born from those who can use the systems the best.

Customer Experience
Woman using her phone on sidewalk
October 27, 2015

Benefits Of Product Bundling eCommerce

Published by:
Jags Krishnamurthy
3
Minute Read
Minutes Read

Upselling, cross-selling and the benefits and joys of bundling products in eCommerce. Read our reasons and ideas for bundling your products and how you can add customer insights and personalization to drive the sale.

eCommerce
Happy shop owner holding a credit card
November 25, 2014

Automated Product Bundling: Sell More For Less

Published by:
Sarah Falcon
1
Minute Read
Minutes Read

Online commerce businesses benefit when shoppers are encouraged to buy multiple products together – the increase in cart value, the lowered cost of shipping, and better pricing strategy allow them to increase customer experience value.