December 20, 2018
Measuring metrics and KPIs is standard operating procedure. As well as adapting your strategy to course correct when a metric falls below expectation or to take advantage of an over-performing tactic. Pulling the levers or tweaking the dials within your organization is relatively easy. Even comparing performance month-over-month, year-over-year, or campaign-over-campaign can provide a clear picture of how well your e-commerce site is performing.
But do you know how your strategies and performance measure up against your competition?
The Object Edge Maturity Assessment for eCommerce may be just want you need to take your strategies to the next level and establish e-commerce dominance in your industry.
From the basics of evaluating UX / creative design, accessibility, and taxonomy to a complete review and assessment of the customer experience and journey, you’ll know exactly where you are excelling as well as where you need to focus resources for improvement.
But we don’t stop there… we evaluate:
The Object Edge approach is both strategic and tactical. Strategic in the way we review your company’s structure and team’s skill set to those of your competitors. Tactical in how we rate features and experiences across your industry.
Let us know you’re ready to learn more. Click here.
December 13, 2018
Two months ago we released an article here that guided B2B organizations on how to take an ERP catalog and turn it into a beautiful, browsable web …
July 19, 2018
When a growing Latin American beverage company experienced a popularity explosion, they quickly realized that in order to maintain a satisfied …