Measuring metrics and KPIs is standard operating procedure. As well as adapting your strategy to course correct when a metric falls below expectation or to take advantage of an over-performing tactic. Pulling the levers or tweaking the dials within your organization is relatively easy. Even comparing performance month-over-month, year-over-year, or campaign-over-campaign can provide a clear picture of how well your eCommerce site is performing.

But do you know how your strategies and performance measure up against your competition?

The Object Edge Maturity Assessment for eCommerce may be just want you need to take your strategies to the next level and establish eCommerce dominance in your industry.

From the basics of evaluating UX / creative design, accessibility, and taxonomy to a complete review and assessment of the customer experience and journey, you’ll know exactly where you are excelling as well as where you need to focus resources for improvement.

But we don’t stop there… we evaluate:

  1. Analytics (different than data governance)
  2. Architecture
  3. Operational readiness
  4. Operational processes

The Object Edge approach is both strategic and tactical. Strategic in the way we review your company’s structure and team’s skill set to those of your competitors. Tactical in how we rate features and experiences across your industry.

Let us know you’re ready to learn more. Click here for our services.

About the Author

Blue dotted circleSarah Falcon

Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.

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