A B2B Manufacturer or Distributor that is launching their first digital channel has some really difficult questions to answer. One of the most difficult is selecting which core experiences the eCommerce site will deliver.
There are some very tangible differences in the technology challenges that manufacturers must solve vs distributors, but the experiences they should deliver are very similar. Put another way, what is delivered is very similar, but how the experience is achieved is quite different.
Here are 11 must-have experiences that a Company must launch or fast-follow with to provide a relevant B2B customer journey. Quite often, my firm will use these 11 items as the core “Epics,” aka experiences that are groupings of similar functionality, in an Agile implementation of an eCommerce implementation. I’ve provided all 11 epics, and then some examples of must-have features.
This by no means a comprehensive listing of all the functionality that a site must have, but it does provide a comprehensive listing of the experiences that every site must have. Sign up for our newsletter to continue to receive articles like this directly to your inbox.