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The landscape of B2B marketing is about to radically change - with new policies and technologies impacting how businesses capture, manage, and use personal data. We break down first-party versus third-party differences.

The move away from third-party data to first-party data means that enterprise B2B businesses are now enormously dependent on the data and intelligence that lives in their Q2C software. This is a huge organizational opportunity and shift.

Operating rhythms are more essential than ever due to the dramatic effects of the pandemic on businesses. They build stability, provide a reliable framework for decision making, reinforce good habits, and create a system for success.

The commoditization of eCommerce platforms has helped to rapidly drop the cost of software, yet ROI hasn't improved significantly for enterprises. Three key factors exacerbate this challenge, but can be overcome with proper strategy.

Agile User Stories and Epics are incredibly powerful tools. Yet not every Epic makes sense to incorporate into your Agile Sprint. These five key questions are things to consider before accepting an Epic.

Our Co-CEO, Rohit Garewal, reflects on the unscientific link between waking up early, discipline, gratitude, happiness, clarity of thought, having a point of view, and business success, and the impact this has had on his life.

After building digital experiences for the better part of the past 20 years, I’ve come to two fundamental points of view on how to build a successful eCommerce business, and what an effective commerce transformation program needs.

eCommerce for manufacturers is more critical than ever. But before you launch an eCommerce platform, it’s important to talk to your customers, commit to an architecture, organize your data governance, and prepare for change. 

Not that long ago, the costs to modernize traditional sales channels were often prohibitive for legacy companies. Digital transformation - while necessary - required significant investment. Yet true ROI is now within reach.

The subscription market is rapidly growing, and smart brands are taking advantage of this stream of income, while simultaneously providing customers with convenient shopping solutions and vehicles for discovering new products.