User experience (UX) is integral to the success of a company or brand. Your customer’s experience goes beyond just their ability to find the items for which they’re searching. It’s also about their feelings.

How the Object Edge design team leverages Sketch to digital transform brands. With advanced tools that streamline the design process, Sketch is an innovative tool that allows for great design, increased productivity, and collaboration.

A good design isn’t just about how something looks and feels - it’s about how it functions. Particularly for eCommerce companies, properly designed interfaces will function in ways that guide your customers to do exactly what you want.

As eCommerce sales grow each day, so does the use of mobile devices for Internet browsing. Companies need to adapt their customer experience and become far more mobile-friendly, addressing customer frustrations and concerns.

Great UX designers play a significant role in customer satisfaction. They also search for bad revenue. If they find poor experiences within a site that are generating revenue, they improve the experience, thereby growing revenue.

You may think that the personalization is all about the user. That is correct, but the results speak a different story as personalization is failing due to a lack of attentiveness when it comes to the delivery of content.