Now more than ever, user experience (UX) is critical for eCommerce brands. Whether you’re a marketer, designer, developer, copywriter, or salesperson, UX has become part of all of our responsibilities.
User experience (UX) is integral to the success of a company or brand. Your customer’s experience goes beyond just their ability to find the items for which they’re searching. It’s also about their feelings.
The reason online retailers' attempts at personalization so often fail is lack of attentiveness in regards to content delivery. While creating meaningful personalization is challenging, it's not impossible. It's also critical for success.
As eCommerce sales grow each day, so does the use of mobile devices for Internet browsing. Companies need to adapt their customer experience and become far more mobile-friendly, addressing customer frustrations and concerns.