Design Systems

Customer experience (CX) refers to every interaction that a customer has with your brand, throughout their entire buyer’s journey. To be competitive in today's eCommerce landscape, brands must offer a superior customer experience.

Now more than ever, user experience (UX) is critical for eCommerce brands. Whether you’re a marketer, designer, developer, copywriter, or salesperson, UX has become part of all of our responsibilities.

User experience (UX) is integral to the success of a company or brand. Your customer’s experience goes beyond just their ability to find the items for which they’re searching. It’s also about their feelings.

Digital programs can be unwieldy. Poor communication, particularly between silos and teams, is the largest cause of failure for large digital programs. Fortunately, there is a secret weapon for success or failure: empathy.

Everyone is looking for ways to deliver more, faster. In an effort to provide greater value, many leaders choose to implement design systems. Kelly Rader shares a quick primer on component design and the use of tokens.

How did Amazon become a trillion dollar company? Superior product management & governance. Amazon’s rise to the height of ecommerce came, in large part, from their ability to procure, maintain, and distribute massive amounts of product ...

A good design isn’t just about how something looks and feels - it’s about how it functions. Particularly for eCommerce companies, properly designed interfaces will function in ways that guide your customers to do exactly what you want.

Often poor mobile UX design is the biggest deterrent to mobile eCommerce. Unsurprisingly, it’s become increasingly important for eCommerce sites to keep mobile visitors happy, deploying mobile-first, mobile-only, and omnichannel strategies.