Digital programs can be unwieldy. Poor communication, particularly between silos and teams, is the largest cause of failure for large digital programs. Fortunately, there is a secret weapon for success or failure: empathy.

A good design isn’t just about how something looks and feels - it’s about how it functions. Particularly for eCommerce companies, properly designed interfaces will function in ways that guide your customers to do exactly what you want.

Often poor mobile UX design is the biggest deterrent to mobile eCommerce. Unsurprisingly, it’s become increasingly important for eCommerce sites to keep mobile visitors happy, deploying mobile-first, mobile-only, and omnichannel strategies.