Digital

Even as COVID-19 shuts down daily activities and derails our routines, technology is opening up new paths forward. This virus has forced us all to assess what technological advancements are at our disposal, and how best to deploy them.

Today’s eCommerce landscape is so pervasive that a customer can simply click-to-buy any sort of product. From shoes to tools to computers to food, any item you desire is just one click away. In my click-to-buy case, I purchased a car.

While some retail chains have closed, others have introduced new experiences into physical stores. The impact of technology isn't causing the retail store to become extinct. However, it is the reason they must evolve.

Now more than ever, user experience (UX) is critical for eCommerce brands. Whether you’re a marketer, designer, developer, copywriter, or salesperson, UX has become part of all of our responsibilities.

For many legacy companies, digital is daunting. That's why digital branding services matter. They tell your story in a better way, map it to assets, and use the assets in an integrated marketing plan that ultimately results in conversions.

In a world of social media inundation, product saturation, and digital overload, shoppers are beginning to crave real-world experiences as much as they do convenience. Pop-ups allow brands to create rich, dynamic, fully immersive worlds.

Amazon announced in June of 2018 its plans to enter the pharmaceutical digital space. Given Amazon’s unparalleled history of disruption, pharma companies should be taking note of this digital health news.

Your commerce website is delivering, and yet you wonder, “is this really the best it can be?” Plenty of brands with average website experiences are leaving money, engagement, and customer satisfaction on the table.