Digital

In a rapidly shifting landscape, how can companies achieve successful digital transformation? Don’t focus solely on technology, commit to a future-focused operating model, or a digital operating model.

You’re probably familiar with sales funnels. Simply put, sales and marketing funnels are action paths. Yet while the sales funnel concept is applicable across many industries, a B2B eCommerce funnel has some nuances that set it apart.

Even as COVID-19 shuts down daily activities and derails our routines, technology is opening up new paths forward. This virus has forced us all to assess what technological advancements are at our disposal, and how best to deploy them.

Today’s eCommerce landscape is so pervasive that a customer can simply click-to-buy any sort of product. From shoes to tools to computers to food, any item you desire is just one click away. In my click-to-buy case, I purchased a car.

While some retail chains have closed, others have introduced new experiences into physical stores. The impact of technology isn't causing the retail store to become extinct. However, it is the reason they must evolve.

Now more than ever, user experience (UX) is critical for eCommerce brands. Whether you’re a marketer, designer, developer, copywriter, or salesperson, UX has become part of all of our responsibilities.

For many legacy companies, digital is daunting. That's why digital branding services matter. They tell your story in a better way, map it to assets, and use the assets in an integrated marketing plan that ultimately results in conversions.

In a world of social media inundation, product saturation, and digital overload, shoppers are beginning to crave real-world experiences as much as they do convenience. Pop-ups allow brands to create rich, dynamic, fully immersive worlds.