Not that long ago, the costs to modernize traditional sales channels were often prohibitive for legacy companies. Digital transformation - while necessary - required significant investment. Yet true ROI is now within reach.

CPQ saves B2B businesses time by delivering quicker quotes, ensures accuracy by automating configurations, provides a customized experience for buyers, and empowers sales reps to sell more successfully.

Recently, Rohit Garewal, Partner at Object Edge, sat down virtually with commercetools for an exclusive interview. Rohit and the commercetools team discussed how B2B manufacturers are pivoting to meet the new demands of digital commerce.

You’re probably familiar with sales funnels. Simply put, sales and marketing funnels are action paths. Yet while the sales funnel concept is applicable across many industries, a B2B eCommerce funnel has some nuances that set it apart.

The B2B landscape has shifted dramatically over the years. And now, the introduction of innovative self-service capabilities impacts the kind of customer experience B2B brands are expected to deliver.

Launching an online product catalog for B2B is one of the first steps for the digital transformation of your business. And it’s much easier to accomplish than you may realize - many B2B businesses are achieving this in just three months.

Nearly every customer approaches online ordering and shopping differently, some of the biggest differences are between B2B and B2C customers. For B2B, eCommerce platform design and user experiences can quickly become complicated. 

What is B2B content marketing? Providing actionable, practical, educational content (that puts your audience's needs above your desires to promote your products and solutions) is just the tip of the iceberg.