B2B

If your organization is implementing a PIM system in the near future, hopefully, all the pre-work associated with a PIM implementation process is well underway. These four steps can help the process go smoothly.

You’re probably familiar with sales funnels. Simply put, sales and marketing funnels are action paths. Yet while the sales funnel concept is applicable across many industries, a B2B eCommerce funnel has some nuances that set it apart.

The global pandemic has disrupted how manufacturers do business. For manufacturers, the effects are forcing a change in the day-to-day as resellers/distributors close. To survive, how can manufacturers keep customers with a D2C strategy?

It's a new world for B2B practitioners, with increasing demand and need for self-service. In this on-demand webinar, learn how to leverage tools like Oracle CX Commerce to meet new customer expectations.

As eCommerce becomes increasingly global, brands find themselves faced with the unenviable task of launching a multicountry website. To have a smooth launch in a new country, brands must approach each country as a singular B2B site launch.

The B2B landscape has shifted dramatically over the years. And now, the introduction of innovative self-service capabilities impacts the kind of customer experience B2B brands are expected to deliver.

What is “dead” are the days of a linear path to purchasing. Customers frequently start, stop, and pick back up the purchasing process through various channels. This is where an omnichannel retail strategy comes into play.

Nearly every customer approaches online ordering and shopping differently, some of the biggest differences are between B2B and B2C customers. For B2B, eCommerce platform design and user experiences can quickly become complicated.