B2B

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B2B
Team of developers doing brainstorming
February 5, 2025

How We Achieved 2.5x Faster Page Loads for a B2B eCommerce Site

Published by:
Aditya Acharya
8
Minute Read
Minutes Read

Studies show that even a one-second delay in page load time can significantly impact conversions and bounce rates. This article outlines our comprehensive approach to improving their site performance and achieving remarkable results.

B2B
Businessman pointing a pen on a laptop screen while having a phone call
June 25, 2023

The ROI of Salesforce in B2B eCommerce

Published by:
Adrian Baran
4
Minute Read
Minutes Read

The B2B landscape is evolving rapidly, with increased demand for eCommerce. Salesforce offers cost-effective solutions, automation, and personalized experiences, driving revenue and customer loyalty.

B2B
Closeup photo of a boxer hand punching a punching bag
June 12, 2023

Why PunchOut is Critical in Modern B2B Distribution

Published by:
Vinny Maurici
10
Minute Read
Minutes Read

Static catalogs might seem like the easier route for B2B eCommerce, but consider the potential of PunchOut as a powerful tool to elevate B2B procurement experiences and vendor-customer relationships.

B2B
Smiling female employees using laptop working together
December 19, 2022

Revenue Opportunities in B2B Digital Transformation

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.

B2B
Two employees discussing in front of the laptop at the office
December 19, 2022

5 B2B Digital Innovations

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

B2B
Serious woman doing night paper works
October 26, 2022

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.

B2B
A woman in black blazer sitting in front of the table
October 24, 2022

B2B eCommerce Best Practices for Troubleshooting Your Underperforming Site

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.

B2B
Woman wearing red blazer
October 21, 2022

B2B Customer Retention Strategies for Marketing Professionals

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Your customers are seeking out partners that make their work life easier. They want to be able to manage a lot of the research and buying process independently, and they want to reach a human as soon as possible.

B2B
Woman in yellow dress up shirt with headset consulting to a man beside her at work
October 11, 2022

For B2B Manufacturers: You Need eProcurement and Punchout

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Punchout is a tool looks like a button that connects your catalog with your partners’ procurement tools. Your partners’ employees can research and buy your products from within their ERP or procurement system.

B2B
Man using MacBook
October 3, 2022

Finding Revenue in B2B Subscriptions

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Subscriptions can be an incentive for new customers. When set up correctly, they provide more reliable revenue streams, and improved scalability for product management. However, your sales team must be set up for success.

B2B
Gray gas range oven in the kitchen
July 7, 2021

The Power of the B2B Warranty 

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Now is the time for B2B eCommerce brands to invest in warranties and secure customer loyalty, gain market share, boost sales, and differentiate from competitors. Thanks to increasingly accessible solutions, it's easier than ever to offer.

B2B
MacIntosh computer in a wooden desk
June 29, 2021

3 Ways to Optimize UX for B2B

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

Optimizing the customer experience for B2B is more essential than ever, and yet it remains a significant challenge for many organizations. Three key areas for UX optimization - accessibility, performance, and conversion - can help.

B2B
Woman with smartphone and laptop
April 20, 2021

Maximize B2B Commerce Potential

Published by:
Rohit Garewal
5
Minute Read
Minutes Read

Not that long ago, the costs to modernize traditional sales channels were often prohibitive for legacy companies. Digital transformation - while necessary - required significant investment. Yet true ROI is now within reach.

B2B
Man using MacBook and iPhone
March 9, 2021

CPQ Best Practices for B2B

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

CPQ saves B2B businesses time by delivering quicker quotes, ensures accuracy by automating configurations, provides a customized experience for buyers, and empowers sales reps to sell more successfully.

B2B
Engineer using an iPad
December 2, 2020

B2B Pivot to Digital Commerce: Rohit Garewal at Object Edge

Published by:
Rohit Garewal
1
Minute Read
Minutes Read

Recently, Rohit Garewal, Partner at Object Edge, sat down virtually with commercetools for an exclusive interview. Rohit and the commercetools team discussed how B2B manufacturers are pivoting to meet the new demands of digital commerce.

B2B
Using mobile phone while viewing ecommerce website in a laptop
July 31, 2020

Boost Your Bottom Line with a B2B eCommerce Funnel

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

You’re probably familiar with sales funnels. Simply put, sales and marketing funnels are action paths. Yet while the sales funnel concept is applicable across many industries, a B2B eCommerce funnel has some nuances that set it apart.

B2B
Man using a laptop while holding his credit card
April 9, 2020

5 Ways B2B Self-Service for eCommerce is Changing

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

The B2B landscape has shifted dramatically over the years. And now, the introduction of innovative self-service capabilities impacts the kind of customer experience B2B brands are expected to deliver.

B2B
A computer on a desk with a catalog open, while a person is working on it
February 6, 2020

How to Launch a B2B Catalog

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Launching an online product catalog for B2B is one of the first steps for the digital transformation of your business. And it’s much easier to accomplish than you may realize - many B2B businesses are achieving this in just three months.

B2B
Man looking confused looking at his laptop
January 30, 2020

B2C vs. B2B Shopping Cart Functionality

Published by:
Vitalik Demin
3
Minute Read
Minutes Read

Nearly every customer approaches online ordering and shopping differently, some of the biggest differences are between B2B and B2C customers. For B2B, eCommerce platform design and user experiences can quickly become complicated. 

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