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The B2B landscape is evolving rapidly, with increased demand for eCommerce. Salesforce offers cost-effective solutions, automation, and personalized experiences, driving revenue and customer loyalty.
Static catalogs might seem like the easier route for B2B eCommerce, but consider the potential of PunchOut as a powerful tool to elevate B2B procurement experiences and vendor-customer relationships.
Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.
Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.
If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.
Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.
Your customers are seeking out partners that make their work life easier. They want to be able to manage a lot of the research and buying process independently, and they want to reach a human as soon as possible.
Punchout is a tool looks like a button that connects your catalog with your partners’ procurement tools. Your partners’ employees can research and buy your products from within their ERP or procurement system.
Subscriptions can be an incentive for new customers. When set up correctly, they provide more reliable revenue streams, and improved scalability for product management. However, your sales team must be set up for success.
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