B2B

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B2B
Businessman pointing a pen on a laptop screen while having a phone call
June 25, 2023

The ROI of Salesforce in B2B eCommerce

Published by:
Adrian Baran
4
Minute Read
Minutes Read

The B2B landscape is evolving rapidly, with increased demand for eCommerce. Salesforce offers cost-effective solutions, automation, and personalized experiences, driving revenue and customer loyalty.

B2B
Closeup photo of a boxer hand punching a punching bag
June 12, 2023

Why PunchOut is Critical in Modern B2B Distribution

Published by:
Vinny Maurici
10
Minute Read
Minutes Read

Static catalogs might seem like the easier route for B2B eCommerce, but consider the potential of PunchOut as a powerful tool to elevate B2B procurement experiences and vendor-customer relationships.

B2B
Smiling female employees using laptop working together
December 19, 2022

Revenue Opportunities in B2B Digital Transformation

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.

B2B
Two employees discussing in front of the laptop at the office
December 19, 2022

5 B2B Digital Innovations

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

B2B
Serious woman doing night paperworks
October 26, 2022

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.

B2B
A woman in black blazer sitting in front of the table
October 24, 2022

B2B eCommerce Best Practices for Troubleshooting Your Underperforming Site

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.

B2B
Woman wearing red blazer
October 21, 2022

B2B Customer Retention Strategies for Marketing Professionals

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Your customers are seeking out partners that make their work life easier. They want to be able to manage a lot of the research and buying process independently, and they want to reach a human as soon as possible.

B2B
Woman in Yellow Dress Up Shirt with Headset Consulting to a Man Beside Her at Work
October 11, 2022

For B2B Manufacturers: You Need eProcurement and Punchout

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Punchout is a tool looks like a button that connects your catalog with your partners’ procurement tools. Your partners’ employees can research and buy your products from within their ERP or procurement system.

B2B
Man using macbook
October 3, 2022

Finding Revenue in B2B Subscriptions

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Subscriptions can be an incentive for new customers. When set up correctly, they provide more reliable revenue streams, and improved scalability for product management. However, your sales team must be set up for success.

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