The move away from third-party data to first-party data means that enterprise B2B businesses are now enormously dependent on the data and intelligence that lives in their Q2C software. This is a huge organizational opportunity and shift.
Now is the time for B2B eCommerce brands to invest in warranties and secure customer loyalty, gain market share, boost sales, and differentiate from competitors. Thanks to increasingly accessible solutions, it's easier than ever to offer.
Optimizing the customer experience for B2B is more essential than ever, and yet it remains a significant challenge for many organizations. Three key areas for UX optimization - accessibility, performance, and conversion - can help.
Not that long ago, the costs to modernize traditional sales channels were often prohibitive for legacy companies. Digital transformation - while necessary - required significant investment. Yet true ROI is now within reach.
CPQ saves B2B businesses time by delivering quicker quotes, ensures accuracy by automating configurations, provides a customized experience for buyers, and empowers sales reps to sell more successfully.
Recently, Rohit Garewal, Partner at Object Edge, sat down virtually with commercetools for an exclusive interview. Rohit and the commercetools team discussed how B2B manufacturers are pivoting to meet the new demands of digital commerce.
You’re probably familiar with sales funnels. Simply put, sales and marketing funnels are action paths. Yet while the sales funnel concept is applicable across many industries, a B2B eCommerce funnel has some nuances that set it apart.
The B2B landscape has shifted dramatically over the years. And now, the introduction of innovative self-service capabilities impacts the kind of customer experience B2B brands are expected to deliver.
Launching an online product catalog for B2B is one of the first steps for the digital transformation of your business. And it’s much easier to accomplish than you may realize - many B2B businesses are achieving this in just three months.
