B2B

It's a new world for B2B practitioners, with increasing demand and need for self-service. In this on-demand webinar, learn how to leverage tools like Oracle CX Commerce to meet new customer expectations.

As eCommerce becomes increasingly global, brands find themselves faced with the unenviable task of launching a multicountry website. To have a smooth launch in a new country, brands must approach each country as a singular B2B site launch.

The B2B landscape has shifted dramatically over the years. And now, the introduction of innovative self-service capabilities impacts the kind of customer experience B2B brands are expected to deliver.

What is “dead” are the days of a linear path to purchasing. Customers frequently start, stop, and pick back up the purchasing process through various channels. This is where an omnichannel retail strategy comes into play.

Nearly every customer approaches online ordering and shopping differently, some of the biggest differences are between B2B and B2C customers. For B2B, eCommerce platform design and user experiences can quickly become complicated. 

Launching an online product catalog for B2B is one of the first steps for the digital transformation of your business. And it’s much easier to accomplish than you may realize - many B2B businesses are achieving this in just three months.

Ready or not, the new year is upon us. Does your business know the trends your competitors are tracking? Here are some major trends so your business can differentiate itself and provide best-in-class products and services to consumers.

What is B2B content marketing? Providing actionable, practical, educational content (that puts your audience's needs above your desires to promote your products and solutions) is just the tip of the iceberg.