B2B

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B2B
two employees discussing in front of the laptop at the office
December 19, 2022

5 B2B Digital Innovations

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

B2B
serious woman doing night paperworks
October 26, 2022

When Our B2B Buyers Are Taking Up Too Much of Our Associates’ Time

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

If your partners are taking up too much of your associates’ time, it’s time to take a look at–and solve–the real problem. Your associates are annoyed with repetitive, unnecessary, and dull customer service tasks.

B2B
a woman in black blazer sitting in front of the table
October 24, 2022

B2B Ecommerce Best Practices for Troubleshooting Your Underperforming Site

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Here’s some good news: digital has a huge opportunity to drive revenue in your business. According to a McKinsey B2B survey, eCommerce now ties in-person as the channel driving revenue. B2B buyers are more comfortable spending money online.

B2B
woman wearing red blazer
October 21, 2022

B2B Customer Retention Strategies for Marketing Professionals

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

Your customers are seeking out partners that make their work life easier. They want to be able to manage a lot of the research and buying process independently, and they want to reach a human as soon as possible.

B2B
Woman in Yellow Dress Up Shirt with Headset Consulting to a Man Beside Her at Work
October 11, 2022

For B2B Manufacturers: You Need eProcurement and Punchout

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Punchout is a tool looks like a button that connects your catalog with your partners’ procurement tools. Your partners’ employees can research and buy your products from within their ERP or procurement system.

B2B
man using macbook
October 3, 2022

Finding Revenue in B2B Subscriptions

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

Subscriptions can be an incentive for new customers. When set up correctly, they provide more reliable revenue streams, and improved scalability for product management. Your sales team must be set up for success though.

B2B
gray gas range oven in kitchen
July 7, 2021

The Power of the B2B Warranty 

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Now is the time for B2B eCommerce brands to invest in warranties and secure customer loyalty, gain market share, boost sales, and differentiate from competitors. Thanks to increasingly accessible solutions, it's easier than ever to offer.

B2B
macintosh computer wooden desk
June 29, 2021

3 Ways to Optimize UX for B2B

Published by:
Sarah Falcon
9
Minute Read
Minutes Read

Optimizing the customer experience for B2B is more essential than ever, and yet it remains a significant challenge for many organizations. Three key areas for UX optimization - accessibility, performance, and conversion - can help.

B2B
woman with smartphone and laptop
April 20, 2021

Maximize B2B Commerce Potential

Published by:
Rohit Garewal
5
Minute Read
Minutes Read

Not that long ago, the costs to modernize traditional sales channels were often prohibitive for legacy companies. Digital transformation - while necessary - required significant investment. Yet true ROI is now within reach.

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