Recently, Rohit Garewal, Partner at Object Edge, sat down virtually with commercetools for an exclusive interview. Rohit and the commercetools team discussed how B2B manufacturers are pivoting to meet the new demands of digital commerce.
The interview also covers:
- The pandemic's impact on how the B2B sector approaches digital
- How eCommerce roadmaps have changed
- Where manufacturers struggle with digital
- Opportunities for manufacturers to differentiate their brands
- Launchpad storefront accelerator