As sought after as headless solutions are, business leaders still have questions about how and when to go headless. Let’s dive into what headless is, how it makes a difference, and specifically how a commercetools implementation can help.

Headless commerce platforms are seemingly the perfect solution for the new age of eCommerce. Unfortunately, no solution is perfect, and as with all commerce architecture, there are pros and cons. Is headless the correct solution for you?

Today’s customers shop through multiple touchpoints: from mobile and wearable tech, apps, and social media to voice assistant tools. As technology and consumer demands evolve, commerce platforms must also evolve their customer experiences.