Voice shopping has been collectively identified as “the next big thing,” and it still has the potential to deliver on that superlative. Yet the reality of conversational commerce is a bit more complicated and worth unpacking. 

Customers are adopting conversational commerce practices far faster than almost anything else. Conversational commerce adoption rates outpace even those of social media. Unsurprisingly, it's poised to have a big impact on user experience.

As eCommerce sales grow each day, so does the use of mobile devices for Internet browsing. Companies need to adapt their customer experience and become far more mobile-friendly, addressing customer frustrations and concerns.