IBM’s 2020 U.S. Retail Index reports that COVID-19 has accelerated the shift to digital shopping by roughly five years. That acceleration has led to shifts in customer demands, technological capabilities, and the experiences brands offer.
The arrival of COVID-19 impacted all of our workflows. For many businesses, this means transitioning your business model to embrace contactless technologies with tools like curbside pickup and self-service.
Middleware can act as a bridge between the platform that serves as your commerce foundation and the world of customizations that set up your business for growth. However, finding just the right kind of bridge for your needs can be tricky.