The landscape of B2B marketing is about to radically change - with new policies and technologies impacting how businesses capture, manage, and use personal data. We break down first-party versus third-party differences.
eCommerce businesses have an ongoing burden to create, share, and manage large volumes of digital content to drive conversions. It takes well-coordinated people, processes, and technology - or Content Operations - to get this right.
While the traditional sales funnel has certainly been disrupted by multichannel and omnichannel eCommerce, it still is an important tool in a marketer’s arsenal. But what exactly are eCommerce sales funnels, and how do they work?
As more businesses recognize the importance of marketing operations, expect to see this role grow. Smart businesses will have proactive leaders who allow marketing operations professionals be agents of change.
In Brazil, Children's Day is celebrated annually on October 12th. It's a national holiday that honors children, and where children receive gifts from their parents. This year, Object Edge supported and celebrated children in Vila Mariante.
An effective product description can be the difference between closing a sale and losing one. VP of Digital Strategy, Kelly Rader shares 6 best practice guidelines for great product descriptions. Turn browsers into buyers!
This past weekend I had to pleasure of attending a Millennial wedding (both bride and groom were born in 1990) for the daughter of a close family friend. Also attending was a close colleague of mine who brought