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Marketing
A group of people discussing marketing plans
January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Published by:
Sarah Falcon
4
Minute Read
Minutes Read

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

Marketing
Close up man writing code in his laptop
March 3, 2022

How Changes in 3rd Party Data Usage Impact B2B Marketing

Published by:
Rohit Garewal
3
Minute Read
Minutes Read

The landscape of B2B marketing is about to radically change - with new policies and technologies impacting how businesses capture, manage, and use personal data. We break down first-party versus third-party differences.

Marketing
Content team working on their project
October 15, 2020

How Content Operations Drives eCommerce Business

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

eCommerce businesses have an ongoing burden to create, share, and manage large volumes of digital content to drive conversions. It takes well-coordinated people, processes, and technology - or Content Operations - to get this right.

Marketing
Man writing and drawing different graphs in a paper posted in the wall
June 3, 2020

How Marketing Funnels Work

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

While the traditional sales funnel has certainly been disrupted by multichannel and omnichannel eCommerce, it still is an important tool in a marketer’s arsenal. But what exactly are eCommerce sales funnels, and how do they work?

Marketing
A neon sign with the "change" in red
January 4, 2020

Change-Oriented Marketing Operations

Published by:
Sarah Falcon
7
Minute Read
Minutes Read

As more businesses recognize the importance of marketing operations, expect to see this role grow. Smart businesses will have proactive leaders who allow marketing operations professionals be agents of change.

Marketing
Children's Day in Brazil: The Object Edge Campaign
November 4, 2019

Children's Day in Brazil: The Object Edge Campaign

Published by:
Sarah Falcon
3
Minute Read
Minutes Read

In Brazil, Children's Day is celebrated annually on October 12th. It's a national holiday that honors children, and where children receive gifts from their parents. This year, Object Edge supported and celebrated children in Vila Mariante.

Marketing
Asian woman typing in her laptop while holding a parcel
July 11, 2019

Crafting Product Content That Sells

Published by:
Sarah Falcon
5
Minute Read
Minutes Read

An effective product description can be the difference between closing a sale and losing one. VP of Digital Strategy, Kelly Rader shares 6 best practice guidelines for great product descriptions. Turn browsers into buyers!

Marketing
Woman in denim jacket sitting on a chair texting
August 31, 2016

Compelling Content and the Impact on Customer Messaging

Published by:
Rohit Garewal
5
Minute Read
Minutes Read

This past weekend I had to pleasure of attending a Millennial wedding (both bride and groom were born in 1990) for the daughter of a close family friend. Also attending was a close colleague of mine who brought

Cropped photo of a man using tablet device

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