The subscription market is rapidly growing, and smart brands are taking advantage of this stream of income, while simultaneously providing customers with convenient shopping solutions and vehicles for discovering new products.
COVID-19 is tough for retailers. Consumer hesitation combined with constantly changing government mandates make it extraordinarily difficult for businesses to thrive. This is compounded by challenges unique to omnichannel strategies.
While some retail chains have closed, others have introduced new experiences into physical stores. The impact of technology isn't causing the retail store to become extinct. However, it is the reason they must evolve.
Today’s eCommerce landscape is so pervasive that a customer can simply click-to-buy any sort of product. From shoes to tools to computers to food, any item you desire is just one click away. In my click-to-buy case, I purchased a car.
As paths to online sales become increasingly non-linear, social commerce is poised to have an interesting impact on retail sales. It’s time to simplify the shopping experience and enable customers to purchase products directly via social.
What is “dead” are the days of a linear path to purchasing. Customers frequently start, stop, and pick back up the purchasing process through various channels. This is where an omnichannel retail strategy comes into play.
In a world of social media inundation, product saturation, and digital overload, shoppers are beginning to crave real-world experiences as much as they do convenience. Pop-ups allow brands to create rich, dynamic, fully immersive worlds.