As paths to online sales become increasingly non-linear, social commerce is poised to have an interesting impact on retail sales. It’s time to simplify the shopping experience and enable customers to purchase products directly via social.

What is “dead” are the days of a linear path to purchasing. Customers frequently start, stop, and pick back up the purchasing process through various channels. This is where an omnichannel retail strategy comes into play.

Voice shopping has been collectively identified as “the next big thing,” and it still has the potential to deliver on that superlative. Yet the reality of conversational commerce is a bit more complicated and worth unpacking. 

In a world of social media inundation, product saturation, and digital overload, shoppers are beginning to crave real-world experiences as much as they do convenience. Pop-ups allow brands to create rich, dynamic, fully immersive worlds.

While brick and mortar retail is hanging on, online retailers are steadily gaining ground. For fashion, digital transformation, changes in consumer spending and demands, and industry-specific struggles have impacted fashion’s retail sales. 

Ready or not, the new year is upon us. Does your business know the trends your competitors are tracking? Here are some major trends so your business can differentiate itself and provide best-in-class products and services to consumers.

As eCommerce sales grow each day, so does the use of mobile devices for Internet browsing. Companies need to adapt their customer experience and become far more mobile-friendly, addressing customer frustrations and concerns.

Often poor mobile UX design is the biggest deterrent to mobile eCommerce. Unsurprisingly, it’s become increasingly important for eCommerce sites to keep mobile visitors happy, deploying mobile-first, mobile-only, and omnichannel strategies.