As eCommerce and customer expectations continue to evolve, brands increasingly need to pick-and-choose from the best-of-breed platforms. This trend has become so prevalent that Gartner developed a new term: Composable Commerce.
Integrating third-party marketplaces into your eCommerce experience can be a game-changer, generating more revenue, optimizing product mix, and expanding your catalogue. It also requires specific systems and processes to succeed.
Ensuring that your eCommerce store is accessible is no longer a choice - it’s a mandatory requirement. Yet the majority of eCommerce brands aren’t compliant. They're often acutely aware of this dilemma, yet aren't sure where to begin.
One of the most exciting yet challenging jobs when we work on an eCommerce engagement is catalog modeling. There's no single solution that works for all clients, and it's also an area where teams significantly underestimate required effort.
Journey mapping is an exercise in truth-telling. It determines where people drop off the path to purchase, and more importantly, why. Going through the process equips organizations with a deep understanding of their customers.
Mobile experiences have been gaining a lot of attention in the eCommerce world in the past few years. Combined with the lifestyle changes introduced by COVID-19, the consumer demand for them has gone significantly up.
Success in eCommerce predicates on empathizing with audience needs, and enabling content and product discovery. While that sounds simple enough, it requires an unwavering commitment to researching and understanding your audience.
Third-party platforms add features, functions, and improved performance to an existing product, website, or application but it can be challenging to integrate them into an existing experience seamlessly.
