Customer Experience

Customer Experience

March 10, 2021

Object Edge Launches New Partnership with CustomerGauge

Published by:

Sarah Falcon

1

Minute Read

Minutes Read

Object Edge, an award-winning eCommerce consultancy, announces a new partnership with CustomerGauge, the leading B2B VoC software according to Gartner. For B2B businesses this best-in-breed partnership helps create exceptional CX.

Customer Experience

February 22, 2021

Creating a Voice of the Customer (VoC) Program

Published by:

Sarah Falcon

3

Minute Read

Minutes Read

If you are looking to drive your customer experience, how can you leverage a robust Voice of the Customer (VoC) program? Beyond customer surveys, comprehensive VoC can help improve customer satisfaction and drive revenue growth.

Customer Experience

November 9, 2020

How Customer Journey Mapping Boosts ROI

Published by:

Sergio Ortiz

5

Minute Read

Minutes Read

Journey mapping is an exercise in truth-telling. It determines where people drop off the path to purchase, and more importantly, why. Going through the process equips organizations with a deep understanding of their customers.

Customer Experience

October 30, 2020

Developing a Strong Mobile Strategy

Published by:

Lakshmi KP

5

Minute Read

Minutes Read

Mobile experiences have been gaining a lot of attention in the eCommerce world in the past few years. Combined with the lifestyle changes introduced by COVID-19, the consumer demand for them has gone significantly up.

Customer Experience

October 23, 2020

5 Ways to Optimize Content Discovery

Published by:

Sergio Ortiz

6

Minute Read

Minutes Read

Success in eCommerce predicates on empathizing with audience needs, and enabling content and product discovery. While that sounds simple enough, it requires an unwavering commitment to researching and understanding your audience.

Customer Experience

July 8, 2020

Writing a User Story to Build an eCommerce Store

Published by:

Lakshmi KP

14

Minute Read

Minutes Read

Developing user stories - or an informal, natural description of your customer’s potential online journey - can help guide the development of your user experience, product management, web design, and more.

Customer Experience

July 7, 2020

7 Ways to Create a Customer Experience Strategy

Published by:

Sarah Falcon

6

Minute Read

Minutes Read

Customer experience (CX) refers to every interaction that a customer has with your brand, throughout their entire buyer’s journey. To be competitive in today's eCommerce landscape, brands must offer a superior customer experience.

Customer Experience

June 30, 2020

What is the Best Retention Metric for a Consumer Website?

Published by:

Sarah Falcon

5

Minute Read

Minutes Read

If you had to pick just one retention metric, customer lifetime value (CLV) is arguably the most important one. CLV is exactly what it sounds like: the amount of money a customer is projected to spend at your business during their lifetime.

Customer Experience

July 25, 2019

Successful Single-Page Checkout

Published by:

Sarah Falcon

5

Minute Read

Minutes Read

With a 69% shopping cart abandonment rate online, it’s no wonder Product Owners are asking teams to consider a single-page guest checkout design. A popular “one page” solution is a user-friendly cart that’s clear and straightforward.