Object Edge, an award-winning eCommerce consultancy, announces a new partnership with CustomerGauge, the leading B2B VoC software according to Gartner. For B2B businesses this best-in-breed partnership helps create exceptional CX.

If you are looking to drive your customer experience, how can you leverage a robust Voice of the Customer (VoC) program? Beyond customer surveys, comprehensive VoC can help improve customer satisfaction and drive revenue growth.

Journey mapping is an exercise in truth-telling. It determines where people drop off the path to purchase, and more importantly, why. Going through the process equips organizations with a deep understanding of their customers.

Mobile experiences have been gaining a lot of attention in the eCommerce world in the past few years. Combined with the lifestyle changes introduced by COVID-19, the consumer demand for them has gone significantly up.

Success in eCommerce predicates on empathizing with audience needs, and enabling content and product discovery. While that sounds simple enough, it requires an unwavering commitment to researching and understanding your audience.

Developing user stories - or an informal, natural description of your customer’s potential online journey - can help guide the development of your user experience, product management, web design, and more.

Customer experience (CX) refers to every interaction that a customer has with your brand, throughout their entire buyer’s journey. To be competitive in today's eCommerce landscape, brands must offer a superior customer experience.

If you had to pick just one retention metric, customer lifetime value (CLV) is arguably the most important one. CLV is exactly what it sounds like: the amount of money a customer is projected to spend at your business during their lifetime.