Content

One of the most exciting yet challenging jobs when we work on an eCommerce engagement is catalog modeling. There's no single solution that works for all clients, and it's also an area where teams significantly underestimate required effort.

Success in eCommerce predicates on empathizing with audience needs, and enabling content and product discovery. While that sounds simple enough, it requires an unwavering commitment to researching and understanding your audience.

eCommerce businesses have an ongoing burden to create, share, and manage large volumes of digital content to drive conversions. It takes well-coordinated people, processes, and technology - or Content Operations - to get this right.

When an organization is about to get underway with a website re-platform, it’s tempting to think of the effort as a simple copy-and-paste job. But in reality, successful content migration is never that simple.

If your organization is implementing a PIM system in the near future, hopefully, all the pre-work associated with a PIM implementation process is well underway. These four steps can help the process go smoothly.

What is B2B content marketing? Providing actionable, practical, educational content (that puts your audience's needs above your desires to promote your products and solutions) is just the tip of the iceberg.

An effective product description can be the difference between closing a sale and losing one. VP of Digital Strategy, Kelly Rader shares 6 best practice guidelines for great product descriptions. Turn browsers into buyers!

How did Amazon become a trillion dollar company? Superior product management & governance. Amazon’s rise to the height of ecommerce came, in large part, from their ability to procure, maintain, and distribute massive amounts of product ...