Content

When an organization is about to get underway with a website re-platform, it’s tempting to think of the effort as a simple copy-and-paste job. But in reality, successful content migration is never that simple.

If your organization is implementing a PIM system in the near future, hopefully, all the pre-work associated with a PIM implementation process is well underway. These four steps can help the process go smoothly.

What is B2B content marketing? Providing actionable, practical, educational content (that puts your audience's needs above your desires to promote your products and solutions) is just the tip of the iceberg.

An effective product description can be the difference between closing a sale and losing one. VP of Digital Strategy, Kelly Rader shares 6 best practice guidelines for great product descriptions. Turn browsers into buyers!

How did Amazon become a trillion dollar company? Superior product management & governance. Amazon’s rise to the height of ecommerce came, in large part, from their ability to procure, maintain, and distribute massive amounts of product ...

As Conversational Commerce becomes mainstream, what are the best practices to drive your business? In this blog post, discover the 10 best practices that will get your program up, running, and paying dividends.

Customers are adopting conversational commerce practices far faster than almost anything else. Conversational commerce adoption rates outpace even those of social media. Unsurprisingly, it's poised to have a big impact on user experience.