Content

What is B2B content marketing? Providing actionable, practical, educational content (that puts your audience's needs above your desires to promote your products and solutions) is just the tip of the iceberg.

An effective product description can be the difference between closing a sale and losing one. VP of Digital Strategy, Kelly Rader shares 6 best practice guidelines for great product descriptions. Turn browsers into buyers!

The leaders from Object Edge and BloomReach, along with Salsify, are partnering to present Take your B2B catalog online in 90 days webinar on November 14th. Make plans to join us!................................

For most B2B organizations, launching a beautiful, browsable, maintainable catalog is a daunting task that usually takes several tries. How do you expose your B2B catalog to be browsed by your customers in less than 90 days?

How did Amazon become a trillion dollar company? Superior product management & governance. Amazon’s rise to the height of ecommerce came, in large part, from their ability to procure, maintain, and distribute massive amounts of product ...

As Conversational Commerce becomes mainstream, what are the best practices to drive your business? In this blog post, discover the 10 best practices that will get your program up, running, and paying dividends.

Customers are adopting conversational commerce practices far faster than almost anything else. Conversational commerce adoption rates outpace even those of social media. Unsurprisingly, it's poised to have a big impact on user experience.