We’re thrilled to introduce Launchpad, an accelerator built to launch your B2B Storefront in as little as two weeks.

Typically a 1-2 year process, Launchpad streamlines an expensive and time-consuming process and empowers you to immediately deliver a superior customer experience.

Launchpad is specifically designed to accelerate the best-in-class commercetools platform, which is highly rated by both Forrester and Gartner. It integrates with your commercetools software and ERP.

No more struggling to get eCommerce up and running quickly. This efficient solution will revolutionize your approach to B2B.

About Launchpad

Launchpad B2B Accelerator is a quick-to-implement solution that gets your B2B business running online. Built from our deep knowledge of the B2B landscape, Launchpad gives you the flexibility to make strategic decisions about features, automation, and time, allowing you to see ROI in weeks, not years.

Key Features:

  • Fully headless architecture for highest compatibility with future technologies 
  • Most robust set of user experiences on Day 0
  • Scalability with multi-cloud capable architecture
  • B2B Storefront designed to deliver best practices experiences

Why Choose Launchpad?

Launchpad saves you time and money, and de-risks your eCommerce launch, by eliminating:

  • 3-6 months documenting requirements
  • 2-3 months on UX
  • 4-6 months on front end implementation
  • 1-2 months for testing
  • Hiring and retaining key channel key members

Most digital channel launches run +36% over budget. Launchpad reduces your cost to launch by +80% thanks to eliminated requirements and UX. It also reduces operational costs by +50%.

Benefits of Launchpad:

  • Provide a best-in-class customer experience: letting customers discover, learn, and buy products online
  • Improve efficiencies for staff and partners
  • Reduce cost of business
  • Enhance customer retention by providing a competitive customer experience
  • Offer expanded order fulfillment, including curbside pickup and buy online, pickup in store (BOPIS)

Launchpad Managed Services

We understand that eCommerce is a complex channel. To assist your eCommerce business getting up and running quickly, we provide a fully turnkey team that supports, enhances, and operates your channel at a cost savings of over 50% (compared to traditional ways of managing eCommerce). 

These services include:

Operating eCommerce

  • Importing customers, catalogs, price-lists
  • Setting up promotions
  • Creating and uploading banners
  • Producing analytics reports


  • Change management to get your leadership and managers ready
  • Training your team on how to set up customers and run the new eBusiness

White-Glove Onboarding and Support

  • Customer setup: getting your eCommerce customers registered, using the site, and ordering
  • Monitoring: carefully watching each online order
  • Optimization: identifying and working through any issues that arise in the onboarding process
  • Bug fixes for issues on the site

Ongoing Enhancements

  • Hosting and maintenance
  • Business operations support (SEO, content, onsite search optimization)
  • Changes in functionality to the site

How Launchpad Works

With a powerful API layer, strong search, and an exceptional storefront experience, Launchpad creates a powerful B2B eCommerce engine in partnership with commercetools.

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About the Author

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Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.

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