Gartner recently released their 2018 report entitled Magic Quadrant for Digital Commerce that evaluates 18 vendors of digital commerce platforms. The report includes significant Strategic Planning Assumptions, the Magic Quadrant, and Vendor Strengths and Cautions.

One vendor profile that was of particular interest to the team at Object Edge, was the one focused on Oracle. Here are some of the highlights:

  • “Oracle is a Leader due to its diversified offering of both on-premises software and hybrid multitenant SaaS solutions: Oracle Commerce and Commerce Cloud, respectively. Both these products target B2B and B2C, and use common technology.”
  • “Across its platforms, Oracle serves clients of all sizes and a variety of verticals. Oracle’s commerce solutions have varying degrees of native integration to other Oracle products that support digital commerce, such as Oracle Content and Experience Cloud, Integration Cloud Service, Data Cloud, Mobile Cloud Service for Bots and CPQ Cloud.”
  • “The Commerce Cloud solution continues to expand its scope, its number of more-complex customers and the number of geographies it serves with a single implementation.”
  • “Oracle Commerce and Commerce Cloud share a common code base for core services (e.g., the core commerce and merchandising engines), [and] they also utilize REST APIs as the basis of all Oracle Commerce UIs and applications for greater utility.”

Based on a previous Gartner report and Oracle’s connection to serving the retail industry, Lakshmi KP, Director of Business Engineering at Object Edge, had this to share in her article Digital Transformation in Retail:

  1. The journey has begun – Retail has already embarked on its digital transformation journey. There are innovations taking place both for “engaging customers” and “optimizing operations”, across all the strategic technology trends. One thing that is integral is using a web hosting service that meets the need of your website. Somewhere like could be helpful, as you don’t want poor web hosting to hold you back.
  2. Digital isn’t just “online”– The term “digital” doesn’t necessarily mean “online” commerce for retail. A significant number of innovations are occurring towards improving the in-store experience of the customer and optimizing the in-store operations. Customer Relationship management is helping lead this surge. That is why implementing a low code platform is so valuable.
  3. All are welcome– The innovations are occurring across the spectrum – from making it easier for the customer to shop, to improving the fulfillment process, to getting more visibility into the supply chain. So there is something out there for all retailers to aspire for, irrespective of their scale or nature of the business.

Overall, it appears to be a very promising start of a transformation journey for retail!

About the Author

Blue dotted circleSarah Falcon

Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.

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