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Partnering For Success: A Digital Transformation Journey From the Beginning

March 7, 2019


Katie Moon

A US company that has been developing, manufacturing, and importing a variety of quality tires for 40+ years was looking to establish a B2B eCommerce website. Their main goal was a functional and streamlined site to showcase their company and the wide range of products they offer. Additionally, they wanted to drive customers to interact with inventory and orders online to help transition their team from manual order entry tasks to building relationships with their customers.

Top Customer Objectives and Challenges

  • Provide an enterprise-class eCommerce platform, standing out from the competition and increasing loyalty and revenue
  • Improve user experience, internally and externally, for servicing customers online
  • Provide integration to other critical systems

The Digital Transformation Journey

With steady growth over the years, this company now includes three distribution centers and over 100 employees. Introducing an eCommerce site would not only be an adjustment for their customers, but also for their in-house teams and processes.

Understanding the role of change management was crucial for this engagement. Since partnering with Object Edge, the company’s leadership has planned for and committed to the changes needed in order for this project to be successful.

Object Edge leveraged our international resources for this project that included leadership and development contributors from the US, Brazil, and India.

The Results

  • B2B site launched in January 2019
  • Real time inventory updates from 3 warehouse locations nationwide
  • Multi-channel ordering process

Working on this project has been very rewarding. We have a great relationship with the client and there has been an overall spirit of teamwork that’s contributed to a desire to do our best to exceed the customers’ expectations. Our team’s diligence, creativity and commitment to the Agile/Scrum process led to the delivery of truly outstanding work,” Kellie Copeland, Product Owner at Object Edge.

To learn more about putting the Object Edge team to work for you, schedule a free, 30-minute call with one of our experts.

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