Recently, Rohit Garewal from Object Edge partnered with Lauren Lindsey from Salsify and Chris Boyke from BloomReach to talk about how to take your B2B catalog on line in 90 days. Some of the topics they covered included:
- Why you should want an online catalog
- The most important components of a catalog
- Structuring your catalog
- Deep dive: organizing product attributes
- Deep dive: taxonomies
- Maintaining and publishing your catalog
- Using a PIM
- Using a CMS
- The truth about digital transformation
They also shared practical and tactical information including: 7 impacts of a poor taxonomy, 8 steps to creating product attributes, as well as steps to creating your taxonomy with some additional tips for retail taxonomy.
Click here to access the recording.