We think Marie Kondo would approve of how Kelly Rader, VP of Digital Experience, approaches website taxonomy. This is because Rader explains this concept to customers in terms of a closet.
Why a closet?
- It’s a image everyone can immediately connect with.
- The taxonomies of an online experience are very personal.
Just like the frustration you experience when you can’t find something in your closet, an online shopper encounters the same feelings of helplessness and frustration when they can’t find what they want.
There’s no right way or wrong way of organizing your closet, but ideally the goal is to find the best way to help you find your clothes or shoes the fastest and stay organized. There are wildly different organization types, so when you’re thinking about your taxonomy be sure to consider how your customers want the products organized.
Deciding which ‘closet style’ best suits your taxonomy
- Talk to your customers
- Understand the impacts of poor taxonomy
- Schedule a free consultation with our experts