January 17, 2019
We think Marie Kondo would approve of how Kelly Rader, VP of Digital Experience, approaches website taxonomy. This is because Rader explains this concept to customers in terms of a closet.
Just like the frustration you experience when you can’t find something in your closet, an online shopper encounters the same feelings of helplessness and frustration when they can’t find what they want.
There’s no right way or wrong way of organizing your closet, but ideally the goal is to find the best way to help you find your clothes or shoes the fastest and stay organized. There are wildly different organization types, so when you’re thinking about your taxonomy be sure to consider how your customers want the products organized.
April 18, 2019
This is the era of voice experience. As a Product Owner, how do you decide what exactly to enable as part of a branded voice experience? Kelly Rader, VP of Digital Experience shares best practice guidelines for voice user interface design.
April 11, 2019
The Oracle 19A release is significant for the commerce enthusiasts following Oracle Cloud Commerce. Some sought after features and admin related changes are included. Check out this highlight reel of new features and functions.