Data is a critical asset for modern businesses, and its quality can have a significant impact on business performance. Poor data quality can lead to errors, wasted resources, and missed opportunities.

What is Data Cleansing?

Data cleansing is the process of identifying and correcting or removing inaccuracies, inconsistencies, and errors in a database. This can include removing duplicate records, standardizing data formats, and correcting misspellings and typos. Data cleansing can improve the accuracy, completeness, and consistency of data, making it more usable and valuable for making business decisions.

Data Cleansing Services

Managing large volumes of data can be overwhelming, making it even more challenging to maintain and correct errors. Data cleansing requires expertise, and can be time-consuming too, taking you and your team away from completing other valuable tasks. Once we understand your company’s needs in terms of data management, Object Edge profiles and cleanses data in preparation for structured data modeling. This includes: data profiling and analysis, data standardization, data mapping, duplicate removal, data validation, and data enrichment.

Data Maturity Assessment

Get a complimentary assessment of your data maturity - from strategy through technology - with a roadmap to success. Schedule your complimentary maturity assessment.

Digital Maturity Model Graphic
Digital Maturity Model Graphic

Data Cleansing Trends and Best Practices

As businesses increasingly rely on data to make informed decisions, the importance of data quality continues to grow. Here are some data cleansing trends and best practices to keep in mind:

  • Automation: Automation tools are becoming more sophisticated, allowing businesses to streamline data cleansing processes and improve efficiency.
  • Data governance: Effective data governance policies can help ensure data quality by establishing clear standards for data management and oversight.
  • Data profiling: Regular data profiling and analysis can help identify and address data quality issues before they become larger problems.
  • Collaboration: Collaboration between IT and business teams can help ensure data quality is a priority across the organization.

Data Cleansing and Hygiene FAQs

Q: What are the benefits of data cleansing? 

A: Data cleansing can improve the accuracy and reliability of data, leading to better decision-making, reduced errors, and improved operational efficiency.

Q: How often should you do data cleansing?  

A: The frequency of data cleansing depends on the specific needs of your business. However, regular data profiling and analysis can help identify and address data quality issues on an ongoing basis.

Q: What is data hygiene?

A: Data hygiene refers to the ongoing process of maintaining clean and accurate data. This can include processes such as data standardization, duplicate removal, and data validation.

Q: What are data hygiene best practices?

A: Data hygiene best practices include establishing clear data governance policies, regularly profiling and analyzing data, and investing in automation tools to streamline data cleansing processes.

The Cost of Bad Data

According to a study by Experian, poor data quality can cost businesses as much as 12% of their annual revenue. However, effective data cleansing and hygiene can have a significant impact on business performance. According to the same study, businesses that invest in data quality initiatives can see a 35% increase in customer satisfaction and a 25% increase in revenue.

Investing in data cleansing and hygiene services can help businesses maintain accurate and reliable data, leading to improved decision-making, reduced errors, and increased efficiency. Contact us today to learn more about our data cleansing and hygiene services and how we can help your business succeed.

About the Author

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Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.

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