The employee/employer relationship has seen a drastic change in the past two years. From the great resignation to a change to skill-based hiring, the landscape is different than it was even two years ago. In response, Object Edge has been evolving its human resource approach. Rohit Garewal, CEO at Object Edge, is moving away from a typical HR approach and instead looks at people as talent that can be found and nurtured, for as long as it makes sense for them. He calls it "talent lifecycle management." Given that lifetime careers are rare, and rarely desired, leaders can rethink their approach to HR given these new realities.

Talent Lifecycle Management v. Human Resources

Talent Lifecycle Management is an innovative approach that is driven by one key focus – putting the employee first. It was developed to focus on more than just the daily administrative duties. Its goal is to bring the human aspect back into talent development and company engagement which, by design, will ultimately lead to retention and employee growth. 

The traditional Human Resources method ironically takes a less people-centric approach. It focuses more on the process and backend administrative duties required throughout an employee’s time at a company.

Object Edge established the concept of TLM to be more than just the paperwork, but to instead center around the people. It allows employees to see the value not only in the company, but in themselves and the value they bring to the company. It has been designed to encompass company-wide engagement, interaction, and collaboration that is geared toward expansive career growth.

“At Object Edge, we’re simply the stewards of our employees’ careers. We’re nurturing and growing their career — and taking responsibility for it. Yes, there’s the typical training, benefits, and compensation aspect, but ultimately, it’s our duty to take care of them as people. There’s a lifecycle to employees’ careers while they’re with us, so it’s important that we look at the human aspect — and not as just a resource.” — Rohit Garewal, Chief Executive Officer at Object Edge

Closing the Gap

Forrester reported that employee turnover alone will consume more than 20% of HR budgets in 2022. In addition, McKinsey found that 87% of companies are currently experiencing skills gaps or expect to over the next few years. With TLM, companies can better understand and develop the skill of their talent base, providing better visibility into any gaps and opportunities for existing and future company needs. By focusing on talent and their skillset, companies can better tailor their outreach programs to find the best and brightest.

Engagement is the Difference

According to a survey by Gartner where 500 human resources leaders were surveyed across 60 countries and all major industries, employees desire to be understood, heard, and valued now more than ever. Talent Lifecycle Management combats this staggering statistic by providing a proactive approach to hiring, retention, and overall career growth.

Talent Lifecycle Management serves to inherently increase employee engagement by bringing employees closer into the fold. Company-wide contests, surveys, and award ceremonies are all tools that Object Edge’s newly-developed and highly innovative Talent Lifecycle Management team uses to engage employees.

“Seeing our people from the human side is the difference when you move away from Human Resources. My job is to make our people the happiest we can make them. Yes, there’s documentation and process — but that isn’t the job’s focus. We want to make sure we’re not only engaging employees in the work, but also keeping them engaged with the company and interacting with others so they feel connected.” — Giuliano Riboni, Global Director of Talent Lifecycle Management at Object Edge

The Voices of Object Edge: The Impact of Talent Lifecycle Management

"Object Edge has given me the opportunity to pursue new careers within the company. I started as an Operational Support Analyst and now I’m a Scrum Master. I was provided training and courses so I could explore new positions and projects. Object Edge gives employees meaningful feedback, opportunities to grow, and support to face new challenges.” – Leonardo Lothamer, Scrum Master
 “My career here has given me more exposure to broader responsibilities than I’ve had in the past. I value the trust, autonomy, and enablement I have at Object Edge.” – Sergio Ortiz, Director, UX Labs
“I appreciate that Object Edge is concerned with its employees’ well-being and their career development. It’s a place where I can learn a lot and develop myself as a professional.” – Juliana Wolfarth, Project Manager

An Employee-Centered Approach

By creating, honing, and implementing the Talent Lifecycle Management approach, companies like Object Edge can take the focus away from the routine hiring, onboarding, and exit interview that the typical Human Resources protocol requires. Instead, TLM affords employees and their career the opportunity to be the centerpiece of their experience at the company. Through continuous engagement and thoughtful professional development, employees are likely to not only feel like they belong at your workplace, but that they — and their contributions — are valued.

About the Author

Blue dotted circle

Sarah Falcon

VP, Marketing Global

Sarah is a nimble and creative marketing leader with 15 years of experience in a mix of agencies, B2B, and B2C enterprises. She brings a background in building and driving impactful marketing practices and processes for growing businesses. Sarah has expertise in brand, content marketing, lead generation, and marketing operations. She’s a co-author of the 2019 book on B2B eCommerce Digital Branch Secrets: eCommerce Playbook for Distributors.

More on


Latest Posts

Cropped photo of a man using tablet device

Looking for help?

We're here for you. Schedule a quick call.