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FEATURED STORY
July 17, 2023

A Comprehensive Guide to Big Data Management

Vinny Maurici
Published by:
Vinny Maurici
5
Minute Read
Minutes Read

For businesses looking to grow, the term "big data'' has emerged to describe the sheer volume of data available to us, which is often too large and complex to be analyzed through traditional approaches and platforms.

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Digital Transformation
B2B
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April 9, 2020

5 Ways B2B Self-Service for eCommerce is Changing

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

The B2B landscape has shifted dramatically over the years. And now, the introduction of innovative self-service capabilities impacts the kind of customer experience B2B brands are expected to deliver.

UX
Woman using smart phone and laptop
April 3, 2020

Creating Meaningful Personalizations

Published by:
Jags Krishnamurthy
8
Minutes Read
Minute Read

The reason online retailers' attempts at personalization so often fail is lack of attentiveness in regards to content delivery. While creating meaningful personalization is challenging, it's not impossible. It's also critical for success.

Webinar
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April 2, 2020

Webinar On Demand: Jumpstart Your eCommerce Business

Published by:
Rohit Garewal
1
Minutes Read
Minute Read

Paired with Elastic Path commerce platform, Jumpstarts eCommerce Accelerator lets you launch an enterprise B2B digital channel in as little as two weeks. Watch this fast-paced webinar with two eCommerce evangelists.

Creative Design
Brand book guideline and an iPad
April 1, 2020

The Role of Digital Branding Services for Enterprises

Published by:
Sarah Falcon
3
Minutes Read
Minute Read

For many legacy companies, digital is daunting. That's why digital branding services matter. They tell your story in a better way, map it to assets, and use the assets in an integrated marketing plan that ultimately results in conversions.

Retail
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March 24, 2020

Retail & eCommerce: GuideTo Social Commerce

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

As paths to online sales become increasingly non-linear, social commerce is poised to have an interesting impact on retail sales. It’s time to simplify the shopping experience and enable customers to purchase products directly via social.

eCommerce
Monitor screen showing product details
March 18, 2020

Ethical eCommerce & Social Responsibility

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

As social and environmental awareness grows, consumers and businesses increasingly value ethical practices. In fact, according to the 2018 Conscious Consumer Spending Index, 59% of people buy goods or services from companies they ...

Retail
Shopping carts
March 17, 2020

Omnichannel Retail for Manufacturers

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

What is “dead” are the days of a linear path to purchasing. Customers frequently start, stop, and pick back up the purchasing process through various channels. This is where an omnichannel retail strategy comes into play.

eCommerce
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March 15, 2020

The Search for Bad Revenue

Published by:
Rohit Garewal
3
Minutes Read
Minute Read

Great UX designers play a significant role in customer satisfaction. They also search for bad revenue. If they find poor experiences within a site that are generating revenue, they improve the experience, thereby growing revenue.

UX
Woman using her mobile phone
March 13, 2020

The Growth of M-Commerce and Its Relationship with UX

Published by:
Rohit Garewal
4
Minutes Read
Minute Read

As eCommerce sales grow each day, so does the use of mobile devices for Internet browsing. Companies need to adapt their customer experience and become far more mobile-friendly, addressing customer frustrations and concerns.

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