October 21, 2022

B2B Customer Retention Strategies for Marketing Professionals

Your customers are seeking out partners that make their work life easier. They want to be able to manage a lot of the research and buying process independently, and they want to reach a human as soon as possible.

Guides

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October 17, 2022

What is Experience Design? A Comprehensive Guide

Experience Design can not only differentiate your business from competitors, but can lead to innovative problem-solving, a more creative and inclusive environment for customers and team members, stronger loyalty, and increased revenue.

Young creative people discussing new project together

October 17, 2022

Why You Should Invest in a Digital Experience for Your Employees

Designing the digital experiences for your employees helps with employee satisfaction, retention, and performance. Here's why and how to design the digital experiences for the key tools your associates use.

eCommerce

Legal businessman advisor planning investment

October 13, 2022

How To: Ecommerce Replatforming for Tech Leaders in Manufacturing

Digital transformation has evolved in the past decades, from an operational, IT initiative to a revenue-focused, user experience-driven program. Tech leaders have a new opportunity to create experiences that set their business up to grow.

B2B

Woman in yellow dress up shirt with headset consulting to a man beside her at work

October 11, 2022

For B2B Manufacturers: You Need eProcurement and Punchout

Punchout is a tool looks like a button that connects your catalog with your partners’ procurement tools. Your partners’ employees can research and buy your products from within their ERP or procurement system.

B2B

October 3, 2022

Finding Revenue in B2B Subscriptions

Subscriptions can be an incentive for new customers. When set up correctly, they provide more reliable revenue streams, and improved scalability for product management. However, your sales team must be set up for success.

Digital

September 28, 2022

Driving Your Digital Business Transformation

For manufacturers seeking to unlock revenue and gain competitive advantage, there’s a new and great opportunity to focus their sights on revenue transformation within their digital quote to cash process.

Digital

September 21, 2022

Building a Data-Driven Digital Marketing Machine

Companies have been compiling data about their users and target audiences for decades. Now businesses have access to detailed data, powerful analytics, and robust marketing tools to build a comprehensive, data-driven marketing engine.

eCommerce

September 20, 2022

The Value Proposition of MACH

The MACH approach makes sense for businesses focused on improving the customer experience. That is never a finite task, however, as consumer trends and customer needs are constantly changing–meaning that technology must be too.

A Comprehensive Guide to Big Data Management

B2B Customer Retention Strategies for Marketing Professionals

What is Experience Design? A Comprehensive Guide

Why You Should Invest in a Digital Experience for Your Employees

How To: Ecommerce Replatforming for Tech Leaders in Manufacturing

For B2B Manufacturers: You Need eProcurement and Punchout

Finding Revenue in B2B Subscriptions

Driving Your Digital Business Transformation

Building a Data-Driven Digital Marketing Machine

The Value Proposition of MACH

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