June 10, 2020

10 Best Practices for Retailers Today

COVID-19 is tough for retailers. Consumer hesitation combined with constantly changing government mandates make it extraordinarily difficult for businesses to thrive. This is compounded by challenges unique to omnichannel strategies.

Marketing

Man writing and drawing different graphs in a paper posted in the wall

June 3, 2020

How Marketing Funnels Work

While the traditional sales funnel has certainly been disrupted by multichannel and omnichannel eCommerce, it still is an important tool in a marketer’s arsenal. But what exactly are eCommerce sales funnels, and how do they work?

Webinar

Smiling young lady takes groceries from counter showcase

May 28, 2020

Webinar: For Retailers, Navigating the Next Four Weeks...

As the landscape shifts before our eyes, how can retailers shift their thinking, uncover new opportunities, and engage their customers in changing times? Watch this webinar with thought leaders and practioners.

Headless

May 23, 2020

Headless eCommerce Platforms: the Pros and Cons

Headless commerce platforms are seemingly the perfect solution for the new age of eCommerce. Unfortunately, no solution is perfect, and as with all commerce architecture, there are pros and cons. Is headless the correct solution for you?

Analytics

May 21, 2020

Calculating ROI on Your eCommerce Channel

While there are basic guidelines for calculating ROI, it’s shortsighted to rely on a single formula that doesn’t account for any of the complexities of your eCommerce business. Meaningful ROI can provide you with critical insights.

eCommerce

May 15, 2020

How to Launch a B2B Multicountry Website

As eCommerce becomes increasingly global, brands find themselves faced with the unenviable task of launching a multicountry website. To have a smooth launch in a new country, brands must approach each country as a singular B2B site launch.

Digital

May 8, 2020

Technology in the Time of COVID-19

Even as COVID-19 shuts down daily activities and derails our routines, technology is opening up new paths forward. This virus has forced us all to assess what technological advancements are at our disposal, and how best to deploy them.

Trends

May 8, 2020

Working from Home: A Day in the Life in Mumbai, India

Working from home is not new to me. I worked from home for three years, and I cherished that period of my professional and personal life. Yet this time around, working from home has been a drastically different experience.

Retail

Viewing an online shopping site while holding a credit card

May 6, 2020

Leveraging Digital in Retail Stores

While some retail chains have closed, others have introduced new experiences into physical stores. The impact of technology isn't causing the retail store to become extinct. However, it is the reason they must evolve.

A Comprehensive Guide to Big Data Management

10 Best Practices for Retailers Today

How Marketing Funnels Work

Webinar: For Retailers, Navigating the Next Four Weeks...

Headless eCommerce Platforms: the Pros and Cons

Calculating ROI on Your eCommerce Channel

How to Launch a B2B Multicountry Website

Technology in the Time of COVID-19

Working from Home: A Day in the Life in Mumbai, India

Leveraging Digital in Retail Stores

Looking for help?