November 13, 2020

The Art of Creating Enterprise eCommerce Catalog Models

One of the most exciting yet challenging jobs when we work on an eCommerce engagement is catalog modeling. There's no single solution that works for all clients, and it's also an area where teams significantly underestimate required effort.

Customer Experience

Photo of a man thinking in-front of a laptop

November 9, 2020

How Customer Journey Mapping Boosts ROI

Journey mapping is an exercise in truth-telling. It determines where people drop off the path to purchase, and more importantly, why. Going through the process equips organizations with a deep understanding of their customers.

Customer Experience

October 30, 2020

Developing a Strong Mobile Strategy

Mobile experiences have been gaining a lot of attention in the eCommerce world in the past few years. Combined with the lifestyle changes introduced by COVID-19, the consumer demand for them has gone significantly up.

Customer Experience

Writer working her project while using digital tablet

October 23, 2020

5 Ways to Optimize Content Discovery

Success in eCommerce predicates on empathizing with audience needs, and enabling content and product discovery. While that sounds simple enough, it requires an unwavering commitment to researching and understanding your audience.

eCommerce

October 16, 2020

Designing Third-Party Integrations

Third-party platforms add features, functions, and improved performance to an existing product, website, or application but it can be challenging to integrate them into an existing experience seamlessly.

Design Systems

October 16, 2020

Getting Your Product Team Ready for A Design System

Design Systems are a must-have for organizations that need to be agile, fast, and customer-focused. So what do Product Managers or Product Owners need to look out for to support their teams towards Design Systems adoption?

Marketing

October 15, 2020

How Content Operations Drives eCommerce Business

eCommerce businesses have an ongoing burden to create, share, and manage large volumes of digital content to drive conversions. It takes well-coordinated people, processes, and technology - or Content Operations - to get this right.

News

September 30, 2020

Press: Object Edge is a Finalist in FastCompany Innovation

Object Edge is a finalist in FastCompany Innovation by Design Award as a finalist in the User Experience category. Object Edge joins 567 projects, products, and services from Spotify, Google, Disney+, and others.

News

September 28, 2020

Press: Object Edge Launches B2B Accelerator at B2B Next

With new Launchpad B2B Storefront Accelerator for commercetools, B2B enterprises can launch an online storefront in record time. Launchpad will be unveiled and demoed at the 2020 B2B Next virtual conference.

A Comprehensive Guide to Big Data Management

The Art of Creating Enterprise eCommerce Catalog Models

How Customer Journey Mapping Boosts ROI

Developing a Strong Mobile Strategy

5 Ways to Optimize Content Discovery

Designing Third-Party Integrations

Getting Your Product Team Ready for A Design System

How Content Operations Drives eCommerce Business

Press: Object Edge is a Finalist in FastCompany Innovation

Press: Object Edge Launches B2B Accelerator at B2B Next

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