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Data Management
FEATURED STORY
July 17, 2023

A Comprehensive Guide to Big Data Management

Vinny Maurici
Published by:
Vinny Maurici
5
Minute Read
Minutes Read

For businesses looking to grow, the term "big data'' has emerged to describe the sheer volume of data available to us, which is often too large and complex to be analyzed through traditional approaches and platforms.

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Guides
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February 3, 2023

eCommerce Best Practices for Retailers

Published by:
Sarah Falcon
5
Minutes Read
Minute Read

Most consumers and retailers realized the inevitable potential for growth as soon as eCommerce ramped up in the 90s. Amazon was the catalyst for online shopping–and as one of the top eCommerce platforms for large retailers.

Trends
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January 27, 2023

Aftermarket Auto Parts eCommerce Opportunities

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

As aftermarket parts and accessories in the automotive industry continue to accelerate in sales for components related to cars, light trucks, and powersports, companies like General Motors are jumping on board.

News
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January 24, 2023

Object Edge Launches New Data Engineering Practice

Published by:
Sarah Falcon
1
Minutes Read
Minute Read

Object Edge, a digital consultancy, expands its offerings to include data management services. This new practice will be led by Vinny Maurici, who brings 15+ years of master data, merchandising, and governance experience.

Marketing
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January 13, 2023

Why Developing Your Omnichannel Marketing Strategy Is Essential

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

Your guide to understanding and building for omnichannel. For brands - from legacy B2Bs to modern companies - omnichannel is an opportunity and a challenge. For marketing leaders, how do you navigate complex omnichannel experiences.

eCommerce
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January 13, 2023

eCommerce KPIs to Watch to Increase Revenue

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

A relevant KPI set is key to navigate against goals, allocate and manage the budget and investments. KPIs for eCommerce should also function as measurement tools that are aligned with company objectives, realistic, and easy to understand.

B2C
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January 13, 2023

B2C Subscriptions Trend Upward in eCommerce

Published by:
Bahareh Banisadr
5
Minutes Read
Minute Read

B2C subscriptions involve an agreement between a business and an individual consumer, with the promise to deliver a product on a regular schedule or as an ongoing process. Typical providers may ship consumable goods.

B2B
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December 19, 2022

Revenue Opportunities in B2B Digital Transformation

Published by:
Sarah Falcon
3
Minutes Read
Minute Read

Digital revenue is hiding in your business: in your eCommerce channel, in your CPQ and subscription management tools. You can uncover it in launching new digital channels, automating and digitizing your existing solutions.

B2B
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December 19, 2022

5 B2B Digital Innovations

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

Disruptive digital innovators provide new technology, products, and services–all marking significant potential for change in nearly any industry, as well as more specific B2B departments like sales, marketing, and billing.

Digital
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November 30, 2022

Three Top Challenges for Manufacturing Sales Leaders

Published by:
Sarah Falcon
13
Minutes Read
Minute Read

In today’s competitive and ever-evolving market, sales leaders need to position their teams to sell customized solutions. The fastest, most accurate, and most effective way to do this is by leveraging data through technology.

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