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Data Management
FEATURED STORY
July 17, 2023

A Comprehensive Guide to Big Data Management

Vinny Maurici
Published by:
Vinny Maurici
5
Minute Read
Minutes Read

For businesses looking to grow, the term "big data'' has emerged to describe the sheer volume of data available to us, which is often too large and complex to be analyzed through traditional approaches and platforms.

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Customer Experience
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September 13, 2023

Elevating Customer Experiences through Data Analytics

Published by:
Sarah Falcon
2
Minutes Read
Minute Read

Personalization, predictive insights, and real-time adaptability redefine engagement. Customer feedback fuels improvements, guided by customer-centric data strategies. Embrace data analytics for lasting success in the digital age.

Data Management
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September 6, 2023

Why Your Business Needs a Data Governance Council

Published by:
Vinny Maurici
7
Minutes Read
Minute Read

Businesses struggle with this question: Who owns the data within my organization? Is it IT or the business? My answer: Option C - create a data council to understand and own data within an organization.

Digital
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August 31, 2023

Why Businesses Need a Proven Digital Sales Process

Published by:
Sarah Falcon
5
Minutes Read
Minute Read

Discover why a solid digital sales process is essential for businesses aiming to boost revenue through digital transformation. Learn how to leverage social media, create an engaging website and embrace omnichannel strategies.

Data Management
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August 17, 2023

Mastering Data Management

Published by:
Sarah Falcon
4
Minutes Read
Minute Read

In this current era of constant, rapid data, organizations that hope to wield information successfully must have a strategy for data management. A well-defined Master Data Management (MDM) strategy a single source of truth.

Data Management
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August 3, 2023

How PIM Solutions Support the Product Data Journey

Published by:
Adam Arbour
8
Minutes Read
Minute Read

Our Principal Consultant, Data, explains how a PIM system supports the overall product data journey, and how they're the glue that connects data sources to channels, allowing you to aggregate, validate, enrich, organize and approve data.

News
Salesforce building in San Francisco
July 19, 2023

Object Edge Appoints Jae Lee as Managing Director for Salesforce Practice

Published by:
Sarah Falcon
1
Minutes Read
Minute Read

Object Edge, a digital consulting firm, appoints Jae Lee as Managing Director, Salesforce. Lee joins the executive team, bringing diverse expertise in eCommerce and AI to support client success and business growth.

Data Management
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July 17, 2023

The Power of Location Data 

Published by:
Adam Arbour
5
Minutes Read
Minute Read

In today's data-rich landscape, harness location data's power for business success. Beyond maps and GPS tracking, location data insights fuel marketing innovation, audience insights, and strategic growth.

Webinar
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July 7, 2023

Webinar: Syndication Domination - Conquering Markets with Compelling Content

Published by:
Sarah Falcon
41
Minutes Read
Minute Read

Syndication program is the cornerstone for providing and distributing your own website as well as third party platforms and marketplaces, allowing you to better control the data pertaining to your products.

B2B
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June 25, 2023

The ROI of Salesforce in B2B eCommerce

Published by:
Adrian Baran
4
Minutes Read
Minute Read

The B2B landscape is evolving rapidly, with increased demand for eCommerce. Salesforce offers cost-effective solutions, automation, and personalized experiences, driving revenue and customer loyalty.

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