Ensuring that your eCommerce store is accessible is no longer a choice - it’s a mandatory requirement. Yet the majority of eCommerce brands aren’t compliant. They're often acutely aware of this dilemma, yet aren't sure where to begin.
One of the most exciting yet challenging jobs when we work on an eCommerce engagement is catalog modeling. There's no single solution that works for all clients, and it's also an area where teams significantly underestimate required effort.
Mobile experiences have been gaining a lot of attention in the eCommerce world in the past few years. Combined with the lifestyle changes introduced by COVID-19, the consumer demand for them has gone significantly up.
Developing user stories - or an informal, natural description of your customer’s potential online journey - can help guide the development of your user experience, product management, web design, and more.