Why Your Product Detail Page Matters

Your product detail page is one critical point in your users' journey. Often the entry point from ads, social, and search, your product detail page is a place for decision, whether to add to cart, continue searching, or abandon the order. Strong UX, great design, and robust product content all help educate, inform, and inspire your visitors.

Improving your PDP directly translates to increased revenue, improved conversion rates, and increased order values.

PDP Audit Benefits

During the product detail page review, Object Edge seeks out cost savings opportunities by conducting a thorough evaluation of any software and services your company is already using. Our product detail audit services are thorough and customer-centric to ensure you’re offering an optimized PDP for your clients.

For example, warranties and guarantees have proven to be hidden sources of revenue. Our complimentary PDP audit takes into consideration your customer and their need to have peace of mind. When a potential customers can plainly on your product detail page that they have coverage on their selected product or service, they’re likely to feel more comfortable completing the purchase and even becoming a repeat customer in the future.

Our PDP audit provides your company with actionable recommendations through deep analysis of your existing pages and digital assets. We’ll look at how to boost your SEO through relevant keywords and meta tags, analyze your product descriptions to determine improvements, and more.

Product Detail Page Tips

Our PDP audit details effective page design to help eCommerce companies convert more buyers, build brand loyalty, and minimize the costs of acquisition.

We’ve compiled a list of ways your company can create content on your PDP that sells:

Write targeted product descriptions.

Start by creating a buyer persona that details key characteristics of your typical customer. You’ll want to understand their relationship with the brand and their common behaviors.

Define brand voice and tone.

Our PDP audit will review the importance of tone and voice consistency in product descriptions. This makes it easier for your customers to compare items and leads to a better overall shopping experience.

Highlight product benefits.

Shoppers need to feel comfortable when purchasing a product, so it is important to provide them with as much detail as possible without overwhelming them. A proper product page UX audit will find the balance between the two and help you shape your content to capture the shopper’s attention.

Prioritize SEO.

Your shoppers know exactly what they’re looking for. Our PDP audit will help you use current SEO practices to help you rank higher in search engine results.

Create scannable content.

Shoppers may not have a lot of time, so you’ll want to create copy that doesn’t have the “meat and potatoes” hidden in long paragraphs.

Tell a story.

Our product detail audit services will help you shape the overall story for your customers. Our recommendations are focused on ways to better connect potential customers with your products, services, and your brand overall.