Write targeted product descriptions.
Start by creating a buyer persona that details key characteristics of your typical customer. You’ll want to understand their relationship with the brand and their common behaviors.
Define brand voice and tone.
Our PDP audit will review the importance of tone and voice consistency in product descriptions. This makes it easier for your customers to compare items and leads to a better overall shopping experience.
Highlight product benefits.
Shoppers need to feel comfortable when purchasing a product, so it is important to provide them with as much detail as possible without overwhelming them. A proper product page UX audit will find the balance between the two and help you shape your content to capture the shopper’s attention.
Your shoppers know exactly what they’re looking for. Our PDP audit will help you use current SEO practices to help you rank higher in search engine results.
Create scannable content.
Shoppers may not have a lot of time, so you’ll want to create copy that doesn’t have the “meat and potatoes” hidden in long paragraphs.
Tell a story.
Our product detail audit services will help you shape the overall story for your customers. Our recommendations are focused on ways to better connect potential customers with your products, services, and your brand overall.