Posts by:

Jags Krishnamurthy

eCommerce
Skyscraper view from below
September 20, 2022

The Value Proposition of MACH

Published by:
Jags Krishnamurthy
6
Minute Read
Minutes Read

The MACH approach makes sense for businesses focused on improving the customer experience. That is never a finite task, however, as consumer trends and customer needs are constantly changing–meaning that technology must be too.

Digital
photo-of-a-business-man-writing
January 7, 2021

2020 Year in Review: Q&A with Object Edge's Jags Krishnamurthy 

Published by:
Jags Krishnamurthy
9
Minute Read
Minutes Read

Object Edge Co-CEO and COO, Jags Krishnamurthy, reflects on 2020. In this Q&A, he discusses how the unprecedented year impacted his personal and professional life, as well as what it means for the future of the industry.

UX
woman using smart phone and laptop
April 3, 2020

Creating Meaningful Personalizations

Published by:
Jags Krishnamurthy
8
Minute Read
Minutes Read

The reason online retailers' attempts at personalization so often fail is lack of attentiveness in regards to content delivery. While creating meaningful personalization is challenging, it's not impossible. It's also critical for success.

Digital
audiences-listening-to-the-speakers-at-stage
March 22, 2018

Shoptalk 2018 - What is The New Normal

Published by:
Jags Krishnamurthy
7
Minute Read
Minutes Read

With 8000+ attendees and a hefty price attend, Shoptalk brings together speakers, educational institutions, investors and startups to predict the future of retail. The focus of Shoptalk is all things digital, presented in a trendy setup.

Customer Experience
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October 27, 2015

Benefits Of Product Bundling eCommerce

Published by:
Jags Krishnamurthy
3
Minute Read
Minutes Read

Upselling, cross-selling and the benefits and joys of bundling products in eCommerce. Read our reasons and ideas for bundling your products and how you can add customer insights and personalization to drive the sale.