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Driving Digital Transformation for Manufacturers

A strategic approach for rolling out eCommerce.

A 2020 Gartner report confirmed what manufacturing leaders have seen for years–that increasing competition is putting pressure on businesses to “reduce costs, improve customer experience, and increase profitability. Organizations armed with digital forces are disrupting business models with new value propositions.”

In this white paper, learn more about trends, challenges, and opportunities in modern eCommerce, as well as how to roll out a strategic approach for driving B2B revenue and opening direct-to-consumer (D2C) channels.

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eCommerce for Digital Revenue

Built well, eCommerce serves your customers, partners, and associates that improve efficiency, increase conversion, and drive revenue through your digital channels.


Unpacking D2C for Manufacturers


Understand the opportunities and challenges in opening (or revitalizing) your direct-to-consumer channel. In this white paper, we look at:

  • Managing channel conflict
  • Creating and sharing a pricing structure
  • Leveraging company expertise and guiding the customer
  • Owning and using data

In this whitepaper, learn how to get started by assessing your company’s priorities for digital transformation, overcoming typical challenges, and introducing a phased approach for rolling out eCommerce.

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