A Strategic Approach to Rolling Out a Design System
Think about your favorite global brand. Have you ever wondered how their experiences remain consistent across multiple online platforms?
For example, if you visit the Nike website, view their mobile app, and look at their social media, you’ll find that the look and feel of each channel comes together seamlessly as one unified brand. Their use of a design system and adhering to its principles cross-platform serve as the starting point for a consistent experience.
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A design system serves as a single source of truth to unify the digital experience across multiple channels. Designers and developers use design systems to serve as a point of reference for the use of assets when building out a new channel or experience.
Discover how a systematic, comprehensive design system can elevate your brand experience, create cost efficiencies, and drive revenue
Design System Examples
A design system’s architecture is complex, and requires innovative, customer-centric, and inclusive thought during its implementation. To truly optimize its existence, your design system architecture should include an array of style assets, structural assets, code components, and general standards on how it should be used.
The core components of a well-structured design system should include colors, typography, iconography, animations, and any other elements of design and content that drive your brand.
Core Components of a Design System
These design system examples outline just how in-depth your structure should be. Its complexity is driven by the idea that you design system serves as the guiding light to your overall brand. It ensures the elements of design and content are aligned throughout your digital channels.
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