In this free eBook, you'll learn:
- Direct-to-Consumer Shift: Explore how manufacturers are transitioning from traditional dealerships to a digital-first approach, enhancing customer experiences.
- New Revenue Avenues: Delve into opportunities like aftermarket parts, alternate selling models, and subscription-based in-vehicle services, unlocking new revenue streams.
- Big Data and Privacy: Gain insights into the immense potential for big data collection in vehicles and the imperative need for robust privacy measures.
- Data-Driven Decision-Making: Discover how manufacturers can utilize first-party data for strategic decision-making, from zero-waste manufacturing to mapping charging networks.
Data integration is the single most important success factor for effective e-commerce, with seamless hand-off points along the customer journey.