Quote-to-cash (Q2C) has long been the revenue backbone in many business to business (B2B) organizations. New needs for digitization, privacy regulations, and provider policies are impacting how service providers work, what customers expect, and how organizations can market their business. This makes third-party data no longer a reliable tool for marketing programs and forces businesses to rely on their owned data.
This change means enterprise B2Bs are now enormously dependent on their quote to cash ecosystem (software, processes, and data) to drive acquisition, revenue, and care.
Claim your guide to how Q2C data fuels a comprehensive customer experience program.
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