This change means enterprise B2Bs are now enormously dependent on their quote to cash ecosystem (software, processes, and data) to drive acquisition, revenue, and care. 

Discover Marketing’s New Dependence on Quote to Cash

When COVID-19 forced the digitization of Q2C
How public and private policies put the burden of consent on the holders of first-party data on Q2C.
Why Oracle is well-positioned to take the top position in having a comprehensive, competitive Q2C suite of solutions.

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